Growth & Performance Marketing Manager

About This Role

We’re building a personal event management platform transforming how life’s most meaningful moments are planned and experienced in Saudi Arabia — starting with Riyadh.

We’re looking for a hands-on Growth & Performance Marketing Manager to own full-funnel growth across both supply (vendors) and demand (users), driving acquisition, traffic, engagement, and conversion as we prepare for launch.

This role is ideal for someone who thrives at the intersection of strategy, experimentation, and execution in a fast-paced startup environment.

What you’ll do

You will be responsible for driving growth and marketing performance across key channels:

• Execute and continuously improve the marketing strategy based on data

• Own pre-launch and post-launch growth roadmap, testing channels, messaging, and conversion funnels

• Build and scale traffic channels (paid, organic, SEO, and content)

• Manage paid campaigns across TikTok, Meta, Google, and Snap

• Plan and execute influencer campaigns and partnerships

• Develop and manage content that supports acquisition and engagement

• Track and optimize KPIs (CAC, CPI, conversion, retention)

• Support vendor acquisition with B2B marketing materials

• Build and lead an agile ecosystem of creative partners and freelancers.

Who we’re looking for

Someone who understands the Saudi market and can translate insights into measurable growth.

Must-have:

• 5+ years of marketing or growth experience in Saudi Arabia

• Experience growing a two-sided marketplace, app, or platform business is highly preferred

• Strong experience in performance marketing, digital acquisition.

• Expertise in Mobile Attribution & Analytics with deep hands-on experience with tools like AppsFlyer, Adjust, or Kochava to track and optimize the full user journey and ROI.

• Deep understanding of Saudi social fabric and consumer psychology in celebratory contexts.

• Experience managing meaningful ad budgets (200K+ SAR)

• Good understanding of SEO, content, and traffic generation

• Fluent Arabic (Saudi dialect) + professional English

• Data-driven mindset (GA4, Meta Business Suite, TikTok Analytics)

• Strategic Marketing concepts mindset and value proposition management

• Ability to pivot marketing tactics based on real-time market feedback and soft-launch data to ensure product-market fit.

• Resilient Learner, you view data as a compass; if a channel fails, you optimize and pivot within hours, not weeks.

• Hands-on and execution-oriented

Nice to have:

• Startup experience is a plus

• Events / wedding industry exposure

• Influencer or agency management experience

• Familiarity with BNPL or Saudi consumer behavior

Details

• Based in Riyadh

• Reporting to Founder

• Pre-launch phase (high impact, fast-paced environment)

• Package: Competitive salary + Aggressive performance-based bonuses tied to growth milestones.

Why join?

·      You’ll play a key role in shaping how a new platform grows — from early traction to scale.

·      You won't start from scratch — a comprehensive 200-page growth strategy, sales playbooks, and vendor acquisition framework are ready for activation.

·      Pre-launch = your fingerprint on everything from Day 1

·    

Significant financial rewards for hitting pre-launch and post-launch KPIs.