Growth & Performance Marketing Manager
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Key skills for this role
About the Role
We’re building a personal event management platform transforming how life’s most meaningful moments are planned and experienced in Saudi Arabia — starting with Riyadh.
Key Skills for This Role
Full Job Posting
Overview
- We’re building a personal event management platform transforming how life’s most meaningful moments are planned and experienced in Saudi Arabia — starting with Riyadh.
- We’re looking for a hands-on Growth & Performance Marketing Manager to own full-funnel growth across both supply (vendors) and demand (users), driving acquisition, traffic, engagement, and conversion as we prepare for launch.
- This role is ideal for someone who thrives at the intersection of strategy, experimentation, and execution in a fast-paced startup environment.
- What you’ll do
- You will be responsible for driving growth and marketing performance across key channels:
- Execute and continuously improve the marketing strategy based on data
- Own pre-launch and post-launch growth roadmap, testing channels, messaging, and conversion funnels
- Build and scale traffic channels (paid, organic, SEO, and content)
- Manage paid campaigns across TikTok, Meta, Google, and Snap
- Plan and execute influencer campaigns and partnerships
- Develop and manage content that supports acquisition and engagement
- Track and optimize KPIs (CAC, CPI, conversion, retention)
- Support vendor acquisition with B2B marketing materials
- Build and lead an agile ecosystem of creative partners and freelancers.
- Who we’re looking for
- Someone who understands the Saudi market and can translate insights into measurable growth.
Must-Have
- 5+ years of marketing or growth experience in Saudi Arabia
- Experience growing a two-sided marketplace, app, or platform business is highly preferred
- Strong experience in performance marketing, digital acquisition.
- Expertise in Mobile Attribution & Analytics with deep hands-on experience with tools like AppsFlyer, Adjust, or Kochava to track and optimize the full user journey and ROI.
- Deep understanding of Saudi social fabric and consumer psychology in celebratory contexts.
- Experience managing meaningful ad budgets (200K+ SAR)
- Good understanding of SEO, content, and traffic generation
- Fluent Arabic (Saudi dialect) + professional English
- Data-driven mindset (GA4, Meta Business Suite, TikTok Analytics)
- Strategic Marketing concepts mindset and value proposition management
- Ability to pivot marketing tactics based on real-time market feedback and soft-launch data to ensure product-market fit.
- Resilient Learner, you view data as a compass; if a channel fails, you optimize and pivot within hours, not weeks.
- Hands-on and execution-oriented
- Nice to have:
- Startup experience is a plus
- Events / wedding industry exposure
- Influencer or agency management experience
- Familiarity with BNPL or Saudi consumer behavior
Details
- Based in Riyadh
- Reporting to Founder
- Pre-launch phase (high impact, fast-paced environment)
- Package: Competitive salary + Aggressive performance-based bonuses tied to growth milestones.
- Why join?
- · You’ll play a key role in shaping how a new platform grows — from early traction to scale.
- · You won't start from scratch — a comprehensive 200-page growth strategy, sales playbooks, and vendor acquisition framework are ready for activation.
- · Pre-launch \= your fingerprint on everything from Day 1
- ·
- Significant financial rewards for hitting pre-launch and post-launch KPIs.
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