Growth Marketing Manager

Overview

• **Role :**

Growth Marketing Manager

• **Location :**

(Remote)

• **Employment type :**

Full-Time

About the Role

What You Will Do

• **Demand Generation:**
• Develop and execute multi-channel growth campaigns targeting enterprise HR and Talent Acquisition buyers across North America and Europe.
• **Paid Acquisition:**
• Own paid acquisition channels (LinkedIn, Google, programmatic) and continuously optimize for pipeline velocity and CAC efficiency.
• **SEO & Content:**
• Build scalable content and SEO strategies that establish Joblet.ai as the definitive authority in AI-recruitment.
• **Lifecycle Marketing:**
• Manage robust lifecycle marketing programs designed to activate, engage, and retain both our employer and professional users.
• **Experimentation & Analytics:**
• Track, analyze, and report on core growth metrics; design and run structured experiments to improve conversion rates across the entire funnel.
• **Cross-Functional Alignment:**
• Partner seamlessly with the Sales, Product, and Partnerships teams to align all marketing activity directly with revenue goals.

What We Are Looking For

• **Experience:**
• 4–7 years of B2B or marketplace growth marketing experience.
• *(Note: Experience within HR tech, SaaS, or a two-sided platform is strongly preferred).*
• **Execution Track Record:**
• A proven track record of building, scaling, and optimizing high-performing demand generation programs.
• **Channel Expertise:**
• Strong, hands-on command of paid media, SEO frameworks, and modern marketing automation tools.
• **Analytical Mindset:**
• Highly data-driven—you make strategic decisions backed by numbers and robust analysis, not intuition alone.
• **Communication Skills:**
• Excellent copywriting instincts with the ability to develop clear, compelling messaging for distinct audiences.
• **Tool Proficiency:**
• Direct experience utilizing industry-standard tools like HubSpot, Marketo, Google Analytics, and Semrush.
• Apply Now!