Growth & Market Specialist
Role Overview
The role manages growth and paid media campaigns across Saudi Arabia and coordinates with the Global Marketing Team.
Key Skills for This Role
Full Job Posting
Role overview
The role manages growth and paid media campaigns across Saudi Arabia and coordinates with the Global Marketing Team.
Responsibilities
- Manage AppsFlyer tracking for campaign performance, attribution, conversions, and ROI.
- Plan and evaluate influencer advertising campaigns.
- Oversee out-of-home advertising across business districts, malls, digital screens, and other strategic locations in Saudi Arabia.
- Identify and manage advertising opportunities in relevant local apps.
- Manage programmatic advertising, targeting, and optimization.
- Coordinate TV commercials, news coverage, and media placements.
- Develop, localize, and execute the KSA paid media plan with the Global Marketing Team.
- Manage media budgets and improve campaign efficiency and ROI.
Performance requirements
- Measure and optimize ROI/ROAS on paid media investment.
- Monitor customer acquisition cost and acquisition efficiency.
- Track app installs, registrations, and customer acquisition.
- Monitor reach, engagement, click-through rates, and conversion rates.
- Use media budgets effectively and optimize channel spending.
- Deliver the KSA paid media plan on time and in alignment with the Global Marketing Team.
Benefits
- Paid time off.
- Training and development.
- Performance bonus.
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