Graphic Designer

The Role

Graphic Design & Creative Production

• Develop high-quality creative materials for marketing campaigns, social media, digital communications, and brand initiatives.
• Design key visuals, campaign identities, social media posts, carousels, infographics, banners, and promotional materials.
• Create visual content for X, Snapchat, TikTok, Instagram, LinkedIn, YouTube, and other marketing channels.
• Produce marketing assets for websites, landing pages, email campaigns, WhatsApp communications, and in-app promotions.
• Adapt creative materials into multiple formats and dimensions while maintaining brand consistency.
• Take ownership of assigned design projects from initial brief through final production and delivery.

AI-Powered Graphic Design

• Utilize AI-powered creative tools to enhance graphic design, visual development, and creative production.
• Generate and refine AI-assisted images, campaign concepts, illustrations, and visual assets.
• Apply AI tools for concept exploration, image enhancement, retouching, and creative prototyping.
• Develop effective prompts and workflows to produce consistent, high-quality visual outputs.
• Maintain creative quality, brand consistency, and human oversight over all AI-generated materials.
• Ensure AI-generated content follows company policies, intellectual property requirements, and approved brand standards.

Brand Identity & Campaign Development

• Support the development and implementation of the local visual identity across marketing touchpoints.
• Adapt global brand assets and campaign concepts to the Saudi market while maintaining brand consistency.
• Develop creative concepts and key visuals for product launches, seasonal campaigns, and brand initiatives.
• Create visually engaging materials that reflect Saudi culture, consumer preferences, and local market trends.
• Maintain consistency in typography, colors, layouts, and visual storytelling across channels.
• Develop reusable design templates and visual systems to support efficient in-house production.

Digital, OOH & Event Creative Production

• Design creative assets for digital marketing campaigns, including organic social media and paid advertising placements.
• Produce marketing materials for out-of-home advertising, digital billboards, and other offline placements.
• Develop visual materials for conferences, exhibitions, sponsorships, and brand activations.
• Create event-related materials including screen content, presentations, backdrops, banners, and promotional displays.
• Adapt creative materials for different formats, screen sizes, production specifications, and marketing channels.
• Coordinate with internal stakeholders to ensure creative deliverables meet campaign requirements and timelines.

Arabic Localization & Creative Adaptation

• Adapt global creative assets for Saudi audiences, ensuring cultural relevance and visual consistency.
• Design Arabic and bilingual marketing materials with appropriate typography and right-to-left layouts.
• Ensure Arabic and English content is presented clearly and accurately across creative formats.
• Collaborate with the Marketing Channels team to develop culturally relevant social media and digital content.
• Support the visual localization of international marketing campaigns, product communications, and educational materials.
• Ensure financial information, product visuals, and promotional materials are consistent with approved content and regulatory requirements.

Internal Collaboration & Creative Operations

• Work closely with Brand Marketing, Marketing Channels, Global Growth, Product, and other internal stakeholders.
• Translate marketing briefs into creative concepts and production-ready assets.
• Coordinate with the Global Growth team on creative requirements for paid media campaigns.
• Manage multiple creative projects simultaneously while meeting deadlines and maintaining quality.
• Organize and maintain creative source files, templates, design libraries, and final production assets.
• Ensure all materials are reviewed and approved through the appropriate internal brand and compliance procedures.

Must-Have Requirements

• Bachelor's degree or diploma in Graphic Design, Visual Communication, Multimedia Design, or a related field, or equivalent professional experience.
• 4-7 years of hands-on experience in graphic design, creative production, or digital campaign design.
• Strong portfolio demonstrating creative concepts, campaign key visuals, social media designs, and multi-format marketing materials.
• Advanced proficiency in Adobe Photoshop and Illustrator.
• Strong understanding of visual identity, typography, composition, color, layout, and digital design principles.
• Practical experience using AI-powered creative tools for image generation, editing, and creative development.
• Ability to independently develop creative concepts and execute design projects from brief to final delivery.
• Strong understanding of Saudi culture, visual trends, and audience preferences.
• Experience designing Arabic and English marketing materials, including RTL layouts.
• Ability to work in a fast-paced environment and manage multiple creative requests.
• Strong communication, problem-solving, and attention-to-detail skills.
• Comfortable working as part of a fully in-house creative and marketing team.

Nice-to-Have / Preferred Qualifications

• Previous experience in banking, capital markets, brokerage, fintech, or financial services.
• Motion graphics and animation skills, particularly Adobe After Effects.
• Video editing experience using Adobe Premiere Pro, DaVinci Resolve, or similar software.
• Experience using AI video generation and animation tools such as Runway, Kling, Google Veo, Higgsfield, or similar platforms.
• Ability to develop storyboards, animated social media content, product explainers, and promotional videos.
• Content writing and creative copywriting skills in Arabic and English.
• Familiarity with Figma, Adobe InDesign, and other design or prototyping tools.
• Experience developing OOH campaigns, digital billboards, event branding, and large-format creative materials.
• Experience working with global marketing teams and adapting international creative assets for local markets.
• Familiarity with AI-assisted creative automation, prompt engineering, and reusable production workflows.
• Understanding of financial products, investment terminology, and regulated marketing environments.

Key Competencies

• Creative thinking and strong visual storytelling.
• Hands-on execution and independent project ownership.
• Strong graphic design fundamentals and attention to detail.
• Willingness to learn and adopt emerging AI creative technologies.
• Ability to translate complex ideas into simple, engaging visuals.
• Strong understanding of digital and social media creative formats.
• Adaptability, time management, and multitasking.
• Ability to maintain creative quality under tight deadlines.
• Proactive mindset and willingness to experiment with new creative approaches.
• Strong collaboration with local and global marketing teams.