Growth Manager (Product App)
Skills
About This Role
Overview
We are looking for a
hands-on Growth Manager
to lead the launch and scale of our new premium social networking and drive user migration from our old app.
This role is execution-focused.
You will work directly with the CEO and product team to build growth systems, optimize funnels, and turn an existing user base into an active, monetized community.
This is not a “run ads” role.
This is a
build, test, launch, scale
role.
***Core Responsibilities***
1. Own Growth Strategy & Execution
- Define and execute the growth roadmap for our app
- Drive acquisition, activation, retention, and monetization
- Prioritize highest-impact initiatives across product and marketing
2. Lead User Migration (Critical)
- Own the migration strategy from our previous app to the new app
- Design incentives, funnels, and product experiences to drive conversion
- Work with engineering to ensure seamless onboarding and data flow
3. Product-Led Growth
- Partner closely with Product and Engineering teams
- Improve onboarding, UX, and conversion flows
- Drive experimentation (A/B testing, feature launches, pricing tests)
4. Lifecycle & Retention
- Build and optimize CRM systems:
- Push notifications
- In-app messaging
- Increase engagement, repeat purchases, and long-term retention
5. Monetization & Revenue Growth
- Optimize pricing, packages, and subscription models
- Increase ARPU and LTV
- Identify new revenue opportunities within the platform
6. Data & Analytics
- Define and track key metrics:
- Activation rate
• Retention (Day1, D7, D30)
- Conversion rate
- CAC vs LTV
- Build dashboards and reporting systems
- Drive decisions based on data, not assumptions
- ***Requirements***
Must-Have
- 3–7 years experience in
- growth / product / startup roles
- Experience in
- mobile apps, marketplaces, social networking apps, or subscription products
- Strong understanding of: Retention and lifecycle marketing
- Hands-on with tools (Mixpanel, Amplitude, Firebase, etc.)
- Able to work with engineers and designers directly
Nice-to-Have
- Experience launching a new product or feature from 0 → traction
- Experience with user migration or reactivation campaigns
- Hands-on. Not just strategy
- Moves fast and executes under ambiguity
- Data-driven decision maker
- Strong problem solver (especially in messy situations like migration)
***What Success Looks Like (First 90 Days)***
- Successful launch of app
- Clear migration funnel from old app established
- Measurable increase in:
- Activated users
- Paying users
- Retention rates
- Weekly growth experiments running consistently
- Increase in Revenue by %
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