Senior Growth Manager,
Skills
About This Role
Overview
In this role, you ll co-own growth across the Middle East, North Africa and Turkey, shaping strategy, running experiments, and turning insights into action that drives meaningful impact.
What You'll Do
- Contribute to driving the growth strategy across the MENAT+ region with a focus on increasing Premium users
- Own the end-to-end Premium growth plan, including subscriber and revenue performance across specific markets in the region
- Manage and optimize the full conversion funnel from subscriptions to, retention, and lifecycle marketing
- Partner with local market leadership (Marketing, Music, Partnerships) to shape strategy using customer insights, market trends, and competitive dynamics
- Design and run experiments on owned and paid channels, as well as own surfaces, to improve conversion and retention, using structured testing and clear success metrics
- Work with Product and paid media teams to design and run experiments on owned and paid channels, as well as own surfaces, to improve conversion and retention, using structured testing and clear success metrics
- Work with the music and marketing teams to drive premium desirability through paid campaigns and live events initiatives
- Collaborate with Brand and Performance Marketing teams to align paid, owned, and earned media efforts
- Analyze performance data and user behavior to continuously refine strategy and identify new growth opportunities
- Work with Product, Data Science, and Payment teams to unlock new capabilities and scalable growth levers
- Develop business cases and evaluate the impact of growth initiatives with Finance and Data partners
- Capture and share learnings to strengthen the SAMEA Growth playbook and improve future campaigns
- Contribute to cross-regional initiatives with other Growth team members across the regions
- Integrate AI-driven tools and workflows to improve decision-making and execution efficiency
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