Growth Manager

Role Overview

Growth Strategy and Execution

• Design and execute the strategy to drive Prime Video AVOD growth in India.
• Lead programs and initiatives that drive customer acquisition, viewership growth, and audience building.
• Create and execute acquisition strategies across web, mobile, and living-room device channels.
• Drive upper-funnel growth, industry benchmarking, and customer understanding.

Cross-Functional Collaboration

• Collaborate with Product, Programming, Marketing, Engagement, and Content teams to define growth priorities and key projects.
• Build and leverage strategic relationships with internal and external partner teams.
• Collaborate with Marketing, Product, Business Intelligence, Programming, Finance, and Engagement teams.

Measurement and Experimentation

• Own and present customer acquisition, viewership, and top-of-funnel performance metrics to senior leadership.
• Drive rapid experimentation, measurement, and iteration using data to understand customer behavior.
• Apply customer insights broadly to improve growth outcomes.

Basic Qualifications

• 5+ years of professional, non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience in streaming, digital media, consumer internet businesses, or business consulting.
• Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional growth programs.
• Experience managing and measuring performance across various channels.
• Experience building and driving strategy and plans through stakeholder management.

Preferred Qualifications

• Experience managing external partners to develop growth or marketing programs.
• Experience presenting ideas to different organizational levels to gain support for initiatives.
• Understanding of the Indian entertainment and content ecosystem.