Growth Manager - Insights & Analytics

About Jeeny

About the role

CRM/DRM and analytics

• Develop lifecycle campaigns for passengers and partners across onboarding, activation, reactivation, retention, and engagement.
• Use RFM and behavioral data for segmentation and personalization across in-app, push, email, and SMS.
• Analyze campaign performance, conduct experimentation, and optimize ROI.
• Analyze marketplace metrics and funnels; use incrementality and cohort analysis to evaluate growth initiatives.
• Create actionable strategies and playbooks from analytics, including documented successes and failures.

Competitive strategy and forecasting

• Analyze competitor growth initiatives, engagement mechanics, incentives, and marketplace strategies.
• Use trend analysis and data modeling to forecast competitive movements and guide growth priorities.
• Forecast active users, engaged partners, trip demand, retention, and incentive efficiency.

Automation and budget management

• Automate reporting, campaign execution, performance tracking, experiments, and lifecycle triggers.
• Work with Product and Data teams on scalable pipelines, dashboards, and decision-support tools.
• Standardize analytics and growth frameworks across markets.
• Own growth budgets, track ROI and efficiency, and recommend allocation changes.

Requirements

• Lead CRM and DRM strategies and manage growth spending and budget allocation.
• Use data and advanced analytics to inform marketplace growth and strategic decisions.
• Partner closely with Marketing, Product, and Operations.