Growth Manager
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About This Role
Job Summary
The Growth Manager will be responsible for driving user acquisition, engagement, and retention for McCoin’s Virtual Asset platform.
This role focuses on data-driven growth strategies, optimizing the full customer lifecycle, and scaling the business in compliance with UAE regulations and VARA guidelines
1. Growth Strategy & Execution
- Develop and implement a comprehensive growth strategy aligned with business objectives
- Identify new growth opportunities across digital channels, partnerships, and product features
- Execute rapid experimentation (A/B testing) to optimize acquisition and conversion
2. User Acquisition & Funnel Optimization
- Manage and optimize customer acquisition channels (paid ads, SEO, affiliates, partnerships)
- Analyse and improve conversion funnels (landing pages, onboarding flows, KYC completion rates)
- Drive initiatives to reduce customer acquisition cost (CAC) and improve ROI
3. Product-Led Growth
- Work closely with Product and Tech teams
4. Retention & Customer Lifecycle Management
- Design and execute strategies
- Implement CRM and lifecycle campaigns (email, push notifications, in-app messaging)
5. Data Analytics & Reporting
- Track, analyse, and report on key growth metrics
- Use tools such as Google Analytics, CRM systems, and BI dashboards
- Translate data into actionable insights for leadership
6. Compliance & Regulatory Alignment
- Ensure all growth campaigns and initiatives comply with VARA regulations
- Coordinate with Compliance team
7. Partnerships & Market Expansion
- Identify and build strategic partnerships
- Explore new markets and segments aligned with company expansion plans
Required Qualifications
- Bachelor’s in Business/Finance/Communications or related.
- 4-7 years in growth, digital marketing or product growth roles
- Experience in fintech, crypto, or virtual assets industry is highly preferred
- Proven track record of scaling digital platforms or apps
Job Type: Full-time
Pay: AED7,000.00 - AED9,000.00 per month
Application Question(s)
- > How many years of experience do you have in fintech or financial services?
- > Are you familiar with VARA (Virtual Assets Regulatory Authority) regulations in Dubai?
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