Growth Manager

Overview

About the Role

Munsit Growth Ownership

• Own the growth strategy and execution for Munsit.
• Drive user acquisition, activation, engagement, and retention for Munsit.
• Identify key target segments, use cases, and positioning for Munsit in the UAE/GCC market.
• Continuously optimize product-market fit signals through experimentation and feedback loops.

Growth Strategy & Experimentation

• Design and run end-to-end growth experiments across channels (paid, organic, partnerships, PLG).
• Build and manage a growth experimentation roadmap with clear hypotheses and success metrics.
• Rapidly test new ideas and scale high-performing growth loops.
• Leverage AI tools and automation to accelerate experimentation cycles.

Funnel Optimization & Product Collaboration

• Optimize the full funnel: Awareness → Acquisition → Activation → Retention → Revenue.
• Work closely with product and engineering teams to improve:
• Onboarding flows
• User activation
• Feature adoption
• Retention mechanisms
• Define and improve north star metrics for Munsit.

Performance Marketing & Channels

• Plan, launch, and optimize performance marketing campaigns across:
• Google Ads
• Meta (Facebook/Instagram)
• LinkedIn
• Other relevant regional channels
• Explore and scale organic growth channels (SEO, content, community, social).
• Identify and build strategic partnerships to accelerate adoption.

Data & Analytics

• Track, analyze, and report on key metrics:

• LTV (Lifetime Value)

• Conversion rates
• Retention & engagement
• Use tools like Google Analytics, Mixpanel, Amplitude, or similar.
• Build dashboards and generate actionable insights to guide decisions.

Market & Customer Insights

• Develop a deep understanding of:
• UAE/GCC market dynamics
• Customer needs and behavior
• Competitive landscape
• Use insights to refine messaging, positioning, and growth tactics.

Qualifications

• 3–6+ years of experience in growth, product marketing, or product growth roles.
• Proven track record of scaling a digital product (preferably SaaS or AI).
• Strong analytical skills with experience in data-driven decision making.
• Hands-on experience running growth experiments and A/B testing.
• Experience managing performance marketing campaigns.
• Strong cross-functional collaboration skills.

Required Skills

• Experience growing products in the UAE or GCC region.
• Background in AI, SaaS, or technology startups.
• Knowledge of product-led growth (PLG) strategies.
• Familiarity with CRM and marketing automation tools.
• Basic knowledge of SQL or data querying tools.
• Experience working in early-stage or high-growth environments.

Preferred Skills

• Ownership mindset (acts like a product owner for growth).
• Highly data-driven and analytical.
• Creative and experimentation-focused.
• Fast execution and bias for action.
• Comfortable with ambiguity and rapid iteration.

Success Metrics

• Growth in Munsit user acquisition and active users.
• Improvement in activation and onboarding conversion rates.
• Increase in retention and engagement metrics.
• Reduction in CAC and improved ROI.
• Contribution to revenue growth from Munsit.