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teamtailor

Growth Manager, Botim For Business

Astra Tech
Dubai, UAE
Manager · 5–8 years experience
Discovered 1 weeks ago
sql

Full Job Posting

Responsibilities

  • SME Acquisition & Lead Generation:
  • Build and execute the growth strategy to acquire qualified SME borrowers.
  • Identify high-potential - SME segments using BOTIM's first-party customer, merchant and transaction data. Build acquisition funnels across in-app surfaces, CRM, digital marketing, partnerships and offline channels.
  • Develop differentiated strategies for existing BOTIM businesses versus external SME acquisition. Continuously improve lead quality and cost per qualified borrower.
  • Funnel Growth & Conversion
  • Own and optimize the complete SME lending funnel:
  • Target SME → Lead → Application → Approval → Disbursement → Repeat Borrowing Identify funnel drop-offs and build experiments to improve conversion at every stage.
  • Partner with Product and Operations to simplify application and onboarding journeys.
  • Develop CRM journeys for incomplete applications, approved-but-not-disbursed customers, repeat borrowers and dormant SMEs.
  • Run structured A/B tests across propositions, messaging, channels and journeys.
  • Data-Driven SME Targeting
  • Build SME segmentation based on company profile, industry, transaction behaviour, business size, engagement and credit eligibility.
  • Work with Risk and Data teams to identify signals associated with high-quality borrowers.
  • Create propensity-based targeting to prioritize businesses most likely to apply, qualify and disburse.
  • Develop lifecycle cohorts such as high-potential, newly eligible, repeat borrowers, declining engagement and reactivation opportunities.
  • Growth Through the BOTIM Ecosystem
  • Build cross-sell loops across BOTIM's growing B2B financial ecosystem.
  • Identify opportunities such as:
  • Acquiring / POS → SME Lending
  • WPS / Payroll → SME Lending
  • B2B Remittance → SME Lending
  • Merchant Transactions → Pre-qualified Lending Offers
  • Turn BOTIM's existing business relationships and transaction data into scalable acquisition and lending opportunities.
  • Partnerships & New Growth Channels
  • Identify new distribution opportunities through merchant ecosystems, aggregators, marketplaces, PSPs and other B2B platforms.
  • Partner with internal commercial and partnership teams to develop joint acquisition programs.
  • Test new channels and propositions before scaling based on unit economics and portfolio quality.

Requirements

  • 5–8 years of experience in Growth, Fintech, Lending, B2B Financial Services, Payments or Digital Businesses.
  • Strong experience building and optimizing digital acquisition and conversion funnels.
  • Highly analytical and comfortable working with large datasets.
  • Strong understanding of experimentation, cohort analysis and funnel optimization.
  • Experience with SQL, BI tools, CRM platforms or product analytics is strongly preferred.
  • Ability to translate data into clear growth opportunities and executable campaigns.
  • Strong commercial understanding and ability to evaluate CAC, conversion, revenue and ROI.
  • Experience working cross-functionally with Product, Risk, Credit, Data, Sales and Operations.
  • Experience in SME lending, merchant acquiring, embedded finance or B2B fintech is a strong advantage.
  • UAE / GCC fintech experience is preferred.

Preferred Qualifications

  • Experience with SQL, BI tools, CRM platforms or product analytics is strongly preferred.
  • UAE / GCC fintech experience is preferred.

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