Growth Manager
Role Overview
Seeking a data-driven Growth Manager to lead initiatives across user acquisition, activation, engagement, and retention.
Key Skills for This Role
Full Job Posting
About Hala
Hala is a partnership between RTA and Careem, mandated to transform Dubai’s taxi industry through government and private-sector collaboration.
Role overview
Seeking a data-driven Growth Manager to lead initiatives across user acquisition, activation, engagement, and retention.
Key responsibilities
- Own and drive user growth and retention strategies.
- Improve customer lifecycle performance and user lifetime value.
- Build targeted campaigns based on user segmentation and behavior.
- Manage discounting strategies while balancing growth and profitability.
- Run experiments and analyze performance to identify growth opportunities.
- Work closely with Product, Marketing, and Data teams.
- Use SQL to analyze large datasets and generate actionable insights.
What the role requires
- 3–6 years of experience in Growth, Lifecycle, or Performance Marketing.
- Strong SQL skills.
- Experience with segmentation, cohort analysis, experimentation, and campaign optimization.
- Strong analytical and problem-solving skills.
- Good communication and stakeholder management skills.
- Bachelor’s degree or higher.
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