Growth Lead - eCommerce

Why this role exists:

Redington is scaling a

platform‑led, omnichannel RTM

that unifies partner self‑service on B2B E-comm platform, CRM‑led workflows, ISR assistance, and AI‑driven journeys into

one ecosystem

.

The Growth Lead exists to

turn this strategy into adoption at scale

—making the platform the

primary RTM for long‑tail partners

while

digitally upgrading CX and ease of doing business

for

managed partners.

·Drive

end‑to‑end partner adoption

of the platform across MEA.

·Operationalize

managed vs long‑tail journeys

with the right mix of self‑service and assist.

·Build

repeatable, automated growth workflows

(AI‑first) that scale without linear effort.

·Establish a fast

experiment → learn → scale

cadence across the partner funnel.

Own the partner funnel (end‑to‑end)

·

Orchestrate omnichannel acquisition using campaigns, inbound triggers, and ISR handoffs.

Ensure all signals (platform, WhatsApp, email, voice) converge into a single growth flow.

·

Design frictionless onboarding and first‑order journeys.

Decide when partners go

self‑serve vs assisted

, and remove time‑to‑value blockers.

·

Optimize RFQ → Deal → Order flows.

Apply AI intent routing, pricing/credit nudges, and smart follow‑ups to close faster with fewer touches.

·

Build lifecycle automation—self‑service account management, proactive nudges, and CX feedback loops—to drive habitual platform usage.

·

Scale cross‑sell/upsell via recommendations, bundles, and brand programs embedded directly in partner journeys.

Differentiate journeys by segment

·

Managed (Focused) partners:

Digitally enhance account management—faster quote‑to‑order, transparent inventory/pricing, and seamless blending of PAM + platform.

The goal is

better CX with fewer manual steps

.

·

Long‑tail partners:

Make the platform the

default way of doing business

.

Prioritize self‑serve discovery, quick checkout, automated support, and ISR only where it materially improves outcomes.

Build growth loops, not one‑offs

·Run rapid

experiments

across onboarding, journeys, messaging, and UX.

·Kill what doesn’t work;

double down and codify playbooks

for what does.

·Convert winning tactics into

always‑on workflows

.

AI‑first & automation‑first execution

·Use CRM/CDP signals to trigger automated outreach and in‑product nudges.

·Deploy AI chat/voice for intent capture, query resolution, and smart routing.

·Ensure growth systems are

self‑sustaining

, not campaign‑dependent.

Cross‑functional orchestration

·

Shape roadmap priorities that unlock adoption and conversion.

·

Partner on fast experimentation, instrumentation, and scale.

·

Diagnose funnel friction and validate learnings.

·

Activate campaigns and lifecycle automation.

·

Embed platform‑first behaviors into daily execution.

Voice of the partner:

·Continuously capture feedback and translate it into journey, UX, and process improvements that increase ease of doing business

Who you are:

·

7–8 years in growth, product, or digital roles wit strong

exposure; MEA/GCC context preferred.

·

Hands‑on with data, systems, CRM, martech, and journeys.

·

First‑principles thinker:

Breaks problems down, designs simple systems, and scales them.

·

Fast & decisive:

High ownership, bias to action, comfortable failing fast.

·

Systems mindset:

Obsessed with automation, AI leverage, and repeatability.

·

Collaborative leader:

Orchestrates across teams; communicates clearly with business