Growth Associate
Skills
About This Role
• Lead Generation & Prospecting
Identify and source high-quality leads through platforms like LinkedIn, databases and outbound research.
• Outbound Outreach Execution
Run cold calling, email and LinkedIn outreach campaigns to engage potential clients (primarily international markets).
• Sales Pipeline Management
Build, track, and manage the sales pipeline; ensure consistent follow-ups and movement of leads across stages.
• Client Interaction & Conversion
Understand client requirements, pitch solutions effectively and support deal closure.
• GTM Strategy Execution
Assist in planning and executing go-to-market strategies for services and campaigns.
• Market & Competitor Research
- Analyze industry trends, competitor positioning, and customer behavior to refine outreach and positioning.
- Collaboration with Internal Teams
- Work closely with marketing and delivery teams to ensure alignment between client expectations and execution.
• Performance Tracking & Reporting
- Track key metrics (leads generated, conversion rates, meetings booked) and optimize outreach based on data.
- Process Optimization
- Continuously improve scripts, messaging and outreach workflows for better efficiency and conversions.
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