Group Marketing Manager
Skills
About This Role
Alomar Holding Company, a leading diversified investment group in Saudi Arabia, is seeking a Group Marketing Manager to drive the marketing strategy for its real estate development and property management businesses. As part of a dynamic team headquartered in Riyadh, you will play a pivotal role in shaping the company's market presence and supporting its mission of sustainable growth and long-term value creation. This position offers the opportunity to work on high-impact projects that align with the Kingdom’s evolving economic vision.
Key responsibilities include:
- Develop and execute comprehensive marketing strategies for real estate projects and group initiatives
- Lead project launches and opening campaigns, including go-to-market strategies
- Conduct market research and competitor analysis to effectively position projects
- Drive digital marketing performance with a focus on reducing cost per lead (CPL) and cost per acquisition (CPA)
- Design and optimize the customer journey and lead funnel from awareness to conversion
- Manage campaigns across digital platforms (Google, Meta) with performance tracking and continuous optimization
- Collaborate with sales teams to align marketing efforts with sales targets and conversion goals
- Analyze campaign performance and provide data-driven insights for ongoing improvement
- Build and manage brand positioning for each project and the group
Requirements
Required Qualifications:* Bachelor’s degree in Marketing
- 8+ years of professional experience in marketing, including proven experience in real estate marketing
- Experience leading end-to-end marketing for real estate project launches, including go-to-market and opening campaigns
- Hands-on experience in digital and performance marketing with measurable optimization of CPL and CPA
- Experience in market research and competitor benchmarking for project positioning
- Hands-on experience using Odoo CRM and managing paid campaigns on Google Ads and Meta Ads platforms
- Native Arabic proficiency and business-fluent English proficiency
- Saudi nationality
- Ability to join within 30 days or less
- Experience designing and optimizing lead generation funnels and customer journeys from awareness to conversion
- Experience collaborating with sales teams to align marketing with sales targets and conversion goals
- Experience presenting marketing performance and strategy to executive leadership
Preferred Qualifications:* Retail marketing experience
- Google Ads Search Certification or equivalent
- Meta Certified Media Buying Professional or equivalent Meta Blueprint certification
- CIM (Chartered Institute of Marketing) certification or equivalent
Benefits
- Comprehensive medical insurance coverage
- Pension scheme in accordance with Saudi labor regulations
- Paid annual leave and public holidays
- Professional development and training opportunities
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