Group Marketing & Brand Manager - Corporate Marketing

Overview

Marketing Planning & Coordination

• Consolidate and manage the Group marketing calendar across campaigns, launches and key initiatives
• Maintain oversight of marketing plans across the Group’s businesses to ensure visibility and alignment
• Support the establishment of clear frameworks for marketing planning and reporting
• Track key marketing initiatives and provide visibility across the organisation

Brand Management & Governance

• Maintain governance over brand guidelines across the organisation
• Lead the development and refinement of brand guidelines for both new and existing brands
• Ensure marketing materials and brand communications adhere to established brand standards
• Support businesses in maintaining brand consistency across marketing activities

Brand Activation & Marketing Initiatives

• Plan and execute brand activation initiatives to strengthen AKI’s brand presence
• Coordinate major marketing initiatives including trade shows, exhibitions and launches
• Support the delivery of group marketing projects and brand campaigns

Partnerships

• Identify and support commercial partnership opportunities that enhance brand visibility and engagement
• Work with partners to develop collaborative marketing initiatives and activations

Market Insights & Industry Trends

• Monitor industry trends and competitor activity to identify opportunities for brand growth and differentiation
• Provide insights and recommendations based on market and competitor analysis

Performance Tracking & Reporting

• Establish key performance indicators for marketing initiatives and brand activities
• Monitor campaign performance and analyse results to improve marketing effectiveness
• Prepare reports and presentations on marketing activities, performance and insights

Requirements

• 5–7 years of experience in marketing roles, preferably within diversified organisations, consumer brands or multi-brand environments
• Experience coordinating marketing initiatives including campaigns, brand activations, trade shows or events
• Strong understanding of brand management and experience corporate branding.
• Strong organisational and project management skills with the ability to manage multiple initiatives simultaneously
• Experience coordinating marketing activities across multiple stakeholders and teams
• Strong analytical and problem-solving skills with the ability to translate insights into recommendations
• Excellent communication and stakeholder management skills
• Bachelor’s degree in Marketing, Business or a related field
• Experience in managing a small team
• Work location: