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Group Chief of Brand and Growth

American Hospital Dubai LLCDubai, UAE1 weeks agoExecutive
Executive

Skills

Budget ManagementDigital MarketingTeam Leadership

About This Role

Brand & Reputation

  • Define and implement a unified brand strategy across all markets and service lines.
  • Oversee corporate communications, marketing campaigns, and brand reputation management.
  • Ensure brand values and messaging are consistently reflected in all patient and customer touchpoints.

Growth & Partnerships

  • Drive business growth by identifying new opportunities, service-line expansions, and strategic partnerships.
  • Lead go-to-market strategies to enhance visibility, patient acquisition, and retention.
  • Establish and manage alliances that create long-term value and diversify revenue streams.

Innovation & Digital

  • Champion innovation by fostering a culture of creativity and piloting emerging technologies.
  • Develop and oversee a “digital front door” strategy including website, mobile app, and omnichannel platforms.
  • Integrate CRM, marketing automation, and analytics to enable data-driven growth and engagement.

Governance, Compliance & Risk

  • Ensure all branding, marketing, and customer engagement activities comply with Dubai Health Authority (DHA) regulations, UAE data protection laws, and JCI standards.
  • Work with Quality & Governance teams to integrate patient experience into performance indicators.

People & Financial Leadership

  • Build and lead a high-performing team across brand, growth, innovation, and patient experience.
  • Manage budgets effectively, ensuring return on investment for growth and innovation initiatives.
  • Promote a culture of accountability, creativity, and excellence.

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