Group Activations Director
Role Overview
UM is seeking a Group Activations Director to lead activation strategy, implementation, and commercial performance across a significant client portfolio.
The role connects media, technology, data, and audience strategy to deliver measurable client outcomes.
The provided description is incomplete and ends while introducing the activation platforms required.
Key Skills for This Role
Full Job Posting
Role overview
UM is seeking a Group Activations Director to lead activation strategy, implementation, and commercial performance across a significant client portfolio.
The role connects media, technology, data, and audience strategy to deliver measurable client outcomes.
The provided description is incomplete and ends while introducing the activation platforms required.
Strategic client leadership
- Build senior client relationships and act as a strategic advisor across activation, performance, and digital media strategy.
- Lead executive-level client engagement and align activation strategies with business and marketing objectives.
- Partner with senior agency stakeholders on integrated media solutions and identify growth, innovation, and client outcome opportunities.
- Build relationships with publishers, platforms, and technology partners.
Activation strategy and investment
- Lead planning and investment across Search, Social, and Programmatic.
- Oversee campaign strategy, investment, testing frameworks, and optimisation roadmaps for branding and performance media.
- Ground recommendations in data, audience insights, and commercial outcomes; drive innovation through emerging technology and media products.
- Ensure teams follow best practices in implementation and investment management.
Leadership and operations
- Lead, mentor, and coach Activations Directors, Managers, and Specialists; establish development pathways and succession planning.
- Build team capability through training, coaching, and knowledge sharing, and foster an accountable, inclusive, high-performing culture.
- Oversee portfolio implementation and operational performance, workflow improvements, resource planning, forecasting, and commercial performance.
- Maintain governance and quality assurance, ensuring accurate, efficient, high-quality campaign delivery.
Industry leadership
- Champion emerging media opportunities and educate clients and internal stakeholders on platform capabilities and industry trends.
- Contribute to agency thought leadership, new business opportunities, and capability development.
- Share learnings and best practices across Mediabrands and partner teams.
About you
- Extensive experience across Search, Social, and/or Programmatic media.
- Proven success leading large client portfolios and high-performing teams.
- Strong strategic planning and investment expertise across performance and brand campaigns.
- Strong stakeholder management, client leadership, commercial acumen, and investment management experience.
- Able to influence senior internal and external stakeholders and coach future leaders.
- Excellent communication, presentation, and problem-solving skills.
- Hands-on familiarity with multiple activation platforms; experience across three or more platforms is essential.
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