Graphic Designer & Creative Content Creator

Role overview

Website and social media design

• Design website banners, campaign landing pages, category and product-page visuals, and responsive assets for mobile and desktop.
• Create social posts, Stories, carousels, and paid advertising creatives for Instagram, Facebook, TikTok, Snapchat, and other platforms.
• Develop platform-specific visual concepts and maintain consistent branding and creative quality across digital channels.

Advertising and video content

• Generate advertising concepts and design creatives that highlight product benefits, communicate value, and support purchasing decisions.
• Experiment with creative approaches to improve campaign effectiveness and translate marketing objectives into visual messages.
• Produce and edit Reels, TikTok videos, promotional videos, and other short-form content with effects, transitions, motion text, animation, and music.
• Develop video concepts, scripts, and storytelling aligned with trends and brand identity; handle or coordinate product photography and videography as needed.

Brand and creative operations

• Develop and maintain visual identity, brand guidelines, design templates, and assets across communication channels.
• Create marketing materials, printed collateral, and presentations when required.
• Research design, digital marketing, and advertising trends; explore visual references and competitors' creative strategies.
• Collaborate with marketing and recommend improvements based on campaign performance, audience engagement, and results.
• Organize design assets, manage multiple projects, meet deadlines, and prioritize tasks.

Required qualifications

• Proven professional experience in graphic design, creative content production, and advertising design.
• Advanced proficiency in Adobe Photoshop and Illustrator.
• Hands-on video-editing experience using Adobe Premiere Pro, CapCut, or After Effects.
• Solid understanding of digital marketing, paid advertising, consumer psychology, and audience engagement.
• Strong creative thinking; ability to turn marketing briefs into compelling creative concepts and professional designs.
• Knowledge of color theory, typography, visual composition, layout, and design principles.
• Attention to detail, project-management ability, time management, openness to feedback, and ability to refine work.

Preferred additional skills

• Adobe InDesign experience is preferred.
• Performance marketing creatives, video concepts and scripts, product photography and lighting, UI/UX, motion graphics, and animation are advantageous.
• AI-powered creative tools and experience in e-commerce, retail, or consumer goods are advantageous.