Graphic Designer & Creative Content Creator

Key Responsibilities

• Website & E-Commerce Design: Design homepage banners, promotional banners, and other visual assets for the company's website. Create engaging landing page designs for marketing campaigns, seasonal promotions, and special offers. Develop visually appealing designs for website categories and product pages to enhance user experience and improve conversion rates. Ensure all designs are responsive and optimized for different screen sizes, particularly mobile and desktop devices.
• Website & E-Commerce Design:
• Design homepage banners, promotional banners, and other visual assets for the company's website.
• Create engaging landing page designs for marketing campaigns, seasonal promotions, and special offers.
• Develop visually appealing designs for website categories and product pages to enhance user experience and improve conversion rates.
• Ensure all designs are responsive and optimized for different screen sizes, particularly mobile and desktop devices.
• Social Media Design: Create engaging and innovative visual content for Instagram, Facebook, TikTok, Snapchat, and other social media platforms. Design social media posts, Stories, Carousels, and paid advertising creatives. Develop original visual concepts tailored to each platform and its target audience. Maintain consistent branding, visual quality, and creative standards across all digital channels.
• Social Media Design:
• Create engaging and innovative visual content for Instagram, Facebook, TikTok, Snapchat, and other social media platforms.
• Design social media posts, Stories, Carousels, and paid advertising creatives.
• Develop original visual concepts tailored to each platform and its target audience.
• Maintain consistent branding, visual quality, and creative standards across all digital channels.
• Advertising Creatives & Content Development: Generate innovative advertising concepts for marketing and promotional campaigns. Design attention-grabbing advertisements that highlight product benefits, communicate value, and encourage purchasing decisions. Develop different creative angles and experiment with various visual approaches to improve campaign effectiveness. Translate marketing objectives into compelling creative concepts and impactful visual messages.
• Advertising Creatives & Content Development:
• Generate innovative advertising concepts for marketing and promotional campaigns.
• Design attention-grabbing advertisements that highlight product benefits, communicate value, and encourage purchasing decisions.
• Develop different creative angles and experiment with various visual approaches to improve campaign effectiveness.
• Translate marketing objectives into compelling creative concepts and impactful visual messages.
• Video Production, Editing & Reels: Produce and edit engaging Reels, TikTok videos, and other short-form video content. Create promotional videos featuring products, special offers, and marketing campaigns. Incorporate visual effects, transitions, motion text, animations, and suitable music to enhance video quality. Develop creative video concepts, scripts, and storytelling approaches aligned with current trends and brand identity. Handle product photography and videography or coordinate visual content production when required.
• Video Production, Editing & Reels:
• Produce and edit engaging Reels, TikTok videos, and other short-form video content.
• Create promotional videos featuring products, special offers, and marketing campaigns.
• Incorporate visual effects, transitions, motion text, animations, and suitable music to enhance video quality.
• Develop creative video concepts, scripts, and storytelling approaches aligned with current trends and brand identity.
• Handle product photography and videography or coordinate visual content production when required.
• Brand Identity & Visual Branding: Develop, maintain, and enhance the company's visual identity across all communication channels. Create and maintain brand guidelines, standardized design templates, and visual assets. Design marketing materials, printed collateral, and presentations when required. Contribute to establishing a distinctive, professional, and recognizable visual identity that strengthens brand awareness.
• Brand Identity & Visual Branding:
• Develop, maintain, and enhance the company's visual identity across all communication channels.
• Create and maintain brand guidelines, standardized design templates, and visual assets.
• Design marketing materials, printed collateral, and presentations when required.
• Contribute to establishing a distinctive, professional, and recognizable visual identity that strengthens brand awareness.
• Creativity & Continuous Improvement: Stay updated on the latest trends in graphic design, digital marketing, advertising, and content creation. Research new creative concepts, explore visual references, and analyze competitors' creative strategies. Collaborate closely with the marketing team to translate business objectives and campaign requirements into actionable creative ideas. Continuously recommend improvements to creative content based on campaign performance, audience engagement, and results. Organize design assets, manage multiple projects, meet deadlines, and prioritize tasks effectively.
• Creativity & Continuous Improvement:
• Stay updated on the latest trends in graphic design, digital marketing, advertising, and content creation.
• Research new creative concepts, explore visual references, and analyze competitors' creative strategies.
• Collaborate closely with the marketing team to translate business objectives and campaign requirements into actionable creative ideas.
• Continuously recommend improvements to creative content based on campaign performance, audience engagement, and results.
• Organize design assets, manage multiple projects, meet deadlines, and prioritize tasks effectively.

Requirements & Qualifications

• Proven professional experience in graphic design, creative content production, and advertising design.
• Advanced proficiency in Adobe Photoshop and Illustrator; experience with Adobe InDesign is preferred.
• Hands-on experience in video editing using Adobe Premiere Pro, CapCut, or After Effects.
• Solid understanding of digital marketing principles, paid advertising, consumer psychology, and audience engagement.
• Strong creative thinking skills with the ability to develop original and unconventional ideas.
• Excellent knowledge of color theory, typography, visual composition, layout, and design principles.
• Ability to transform marketing briefs into compelling creative concepts and professional designs.
• Exceptional attention to detail and the ability to manage multiple projects simultaneously.
• Strong time-management skills, openness to feedback, and the ability to refine creative work based on constructive input.
• Awareness of emerging digital trends and the ability to adapt them creatively while maintaining brand consistency.

Preferred Skills & Additional Advantages

• Experience in developing performance marketing creatives designed to improve advertising results and conversions.
• Ability to develop engaging video concepts, attention-grabbing hooks, and advertising scripts.
• Experience in product photography, lighting techniques, and visual production.
• Basic knowledge of UI/UX principles and website or e-commerce interface design.
• Experience in motion graphics and animation.
• Ability to leverage AI-powered creative tools to generate ideas, improve workflows, and accelerate content production.
• Previous experience in e-commerce, retail, or consumer goods industries.

Who We're Looking For