Graphic Designer

Overview

Creative Design and Brand Development

• Design marketing materials aligned with Fueling Brains brand identity and strategic objectives.
• Create brochures, flyers, presentations, event materials, signage, outdoor advertising, and promotional assets.
• Maintain brand consistency across marketing and communication channels.
• Translate concepts, messaging, and objectives into engaging visual designs.
• Contribute to the ongoing evolution of the Fueling Brains visual brand.

Website Design and Digital Assets

• Design banners, landing page graphics, illustrations, icons, and other assets for the WordPress website.
• Work with marketing and web development teams to improve website user experience and visual appeal.
• Create graphics optimized for desktop, tablet, and mobile experiences.
• Align website visuals with branding guidelines and conversion-focused marketing goals.

Content and Social Media Design

• Develop social media creatives for LinkedIn, Facebook, Instagram, YouTube, and other digital channels.
• Create and adapt creative assets for paid media campaigns across Meta, Google, and other channels.
• Design visual assets for blogs, newsletters, webinars, email campaigns, and content marketing initiatives.
• Create infographics and visual storytelling elements that simplify complex ideas.
• Support video and multimedia projects with graphic elements, thumbnails, and motion graphics where applicable.

Marketing Campaign Support

• Collaborate with the marketing team to develop creative concepts and campaign materials.
• Design digital advertisements, promotional campaigns, and lead-generation assets.
• Produce visuals supporting brand awareness, customer acquisition, and community engagement.
• Complete creative deliverables accurately within project timelines.
• Develop creative variations based on campaign objectives, audiences, platforms, and ad specifications.

Collaboration and Development

• Work with content writers, marketers, developers, and leadership teams.
• Manage multiple design projects while maintaining quality and attention to detail.
• Incorporate feedback efficiently and improve creative outputs.
• Stay current with design trends, digital marketing practices, and emerging creative technologies.
• Support company events, campaigns, community engagement, training, and professional development initiatives.

Education and Experience

• Diploma or degree in graphic design, visual communication, multimedia design, fine arts, marketing design, or a related field.
• Relevant certifications in graphic design, digital design, or creative software are considered an asset.
• 4–7 years of experience in graphic design, visual communication, or creative marketing roles.
• Demonstrated experience designing marketing materials across digital and print platforms.
• Experience working with WordPress websites and creating website graphics.
• Experience supporting social media marketing, digital advertising, and content marketing initiatives.
• Experience working within established brand guidelines while contributing creative ideas and innovation.
• Experience in education, EdTech, or child development sectors is considered an asset.

Key Skills

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Strong working knowledge of Figma, Canva, or similar design platforms.
• Strong understanding of typography, layout design, color theory, and branding principles.
• Excellent communication and collaboration skills.
• Strong organizational and project management abilities.
• Understanding of platform-specific creative requirements and digital marketing best practices.
• Basic knowledge of HTML, CSS, motion graphics, or video editing is considered an asset.

Additional Requirements

• Applicants must provide a portfolio demonstrating website design, marketing collateral, branding, and digital creative work.
• Availability to occasionally support special events, campaigns, photo shoots, or community engagement initiatives.
• Ability to manage multiple concurrent projects and changing priorities.
• Proficiency in remote collaboration and digital project management tools.