Global PR Director

Who We Are

Global PR Director

Essential Duties and Responsibilities

Strategic Leadership

• Define and own the global PR strategy to strengthen brand visibility, desirability, and authority
• Ensure PR narratives ladder seamlessly into broader brand and communication strategies across markets
• Build global frameworks, playbooks, and processes that ensure PR excellence and consistency
• Act as a strategic advisor to the Founder, VP Communications, and senior leadership on brand narrative and cultural storytelling

Public Relations

• Lead and evolve the global PR function to set industry benchmarks in storytelling, influence, and thought leadership
• Build and maintain strong relationships with global editors, key media, creators, and cultural voices
• Lead PR for major product launches, brand milestones, founder initiatives, and purpose-driven campaigns
• Architect global storytelling initiatives that strengthen brand values around innovation, inclusivity, and ethics
• Represent Huda Beauty in high-level communications, including founder media preparation, interviews, messaging, and press opportunities
• Partner with internal communications to ensure internal narratives align with external brand storytelling

Future of PR & Innovation

• Champion modern PR formats including brand journalism, social-first storytelling, and creator‑driven earned media—not event-led experiences
• Stay ahead of evolving media ecosystems, emerging platforms, and cultural storytelling trends
• Integrate non-traditional and cross‑platform storytelling to maintain cultural relevance
• Partner with digital, social, and content teams to strengthen owned media channels that support earned narratives
• Explore emerging technologies (AI-driven insights, predictive media tools) to enhance PR strategy and narrative targeting

Crisis Management & Brand Protection

• Develop and maintain crisis communication protocols, ensuring readiness and rapid response
• Provide strategic counsel to leadership on sensitive issues, reputation risks, and high-stakes communications

Measurement, Reporting & Budgeting

• Define KPIs and reporting frameworks to measure PR impact (media value, SOV, sentiment)
• Own PR budget allocation, ensuring investments align with brand priorities
• Use analytics and social listening insights to optimize messaging, storytelling, and PR effectiveness

Requirements

• Bachelor's or Master's degree in Communications, Public Relations, Marketing, or related field
• 8+ years of experience in public relations, preferably in beauty, luxury, fashion, or lifestyle
• Proven success leading large-scale global PR campaigns
• Deep understanding of classic and digital media landscapes
• Established global network of editors, journalists, creators, and talent reps
• Strong crisis communication, storytelling, and leadership skills
• Excellent project management and cross-functional collaboration abilities
• Multilingual and global market experience is a plus

Benefits

• Monthly "Self Love Days" - at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting
• *Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination.
• We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.
• If you need reasonable accommodations at any point in the application or interview process, please let us know.*