Global PR Director
Skills
About This Role
Strategic Leadership
- Define and own the global PR strategy to strengthen brand visibility, desirability, and authority.
- Ensure PR narratives ladder seamlessly into broader brand and communication strategies across markets.
- Build global frameworks, playbooks, and processes that ensure PR excellence and consistency.
- Act as a strategic advisor to the Founder, VP Communications, and senior leadership on brand narrative and cultural storytelling.
Public Relations
- Lead and evolve the global PR function to set industry benchmarks in storytelling, influence, and thought leadership.
- Build and maintain strong relationships with global editors, key media, creators, and cultural voices.
- Lead PR for major product launches, brand milestones, founder initiatives, and purpose-driven campaigns.
- Architect global storytelling initiatives that strengthen brand values around innovation, inclusivity, and ethics.
- Represent Huda Beauty in high-level communications, including founder media preparation, interviews, messaging, and press opportunities.
- Partner with internal communications to ensure internal narratives align with external brand storytelling.
Future of PR & Innovation
- Champion modern PR formats including brand journalism, social-first storytelling, and creator driven earned media not event-led experiences.
- Stay ahead of evolving media ecosystems, emerging platforms, and cultural storytelling trends.
- Integrate non-traditional and cross platform storytelling to maintain cultural relevance.
- Partner with digital, social, and content teams to strengthen owned media channels that support earned narratives.
- Explore emerging technologies (AI-driven insights, predictive media tools) to enhance PR strategy and narrative targeting.
Crisis Management & Brand Protection
- Develop and maintain crisis communication protocols, ensuring readiness and rapid response.
- Provide strategic counsel to leadership on sensitive issues, reputation risks, and high-stakes communications.
Measurement, Reporting & Budgeting
- Define KPIs and reporting frameworks to measure PR impact (media value, SOV, sentiment).
- Own PR budget allocation, ensuring investments align with brand priorities.
- Use analytics and social listening insights to optimize messaging, storytelling, and PR effectiveness.
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