General Manager - OOH Media (Dubai)
Role Overview
Senior leadership opportunity to transform a traditional out-of-home advertising business into a digitally enabled media network.
The General Manager reports to the Chief Media Officer and owns strategy, commercial performance, operations, digital transformation, P&L and media asset portfolio evolution.
Key Skills for This Role
Full Job Posting
Role overview
Senior leadership opportunity to transform a traditional out-of-home advertising business into a digitally enabled media network.
The General Manager reports to the Chief Media Officer and owns strategy, commercial performance, operations, digital transformation, P&L and media asset portfolio evolution.
Key responsibilities
- Lead transformation from traditional OOH to a digitally enabled DOOH network.
- Drive revenue growth, profitability and new commercial opportunities.
- Develop expansion strategies, including new assets and digital screen investments.
- Lead operational performance and improve business efficiency.
- Explore programmatic DOOH, audience measurement and data-driven advertising opportunities.
- Manage stakeholder, regulator and commercial partner relationships.
- Oversee P&L and sustainable financial performance.
What the employer is looking for
- Extensive OOH/DOOH media leadership experience, ideally within a media owner organisation.
- Proven track record in business transformation, commercial growth and profitability.
- Strong understanding of digital media networks, programmatic DOOH and audience measurement.
- Airport, transport, destination or large-scale outdoor advertising experience is advantageous.
- Expertise in asset portfolio expansion, commercial strategy and operational leadership.
- Strong financial acumen, strategic thinking and stakeholder management skills.
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