Brand Manager (Banking)
Role Overview
Strategic, customer-focused brand leadership role strengthening brand positioning in the UAE.
Leads sponsorship, CSR, community-impact, and diversity and inclusion programmes, connecting brand activity to commercial priorities.
Works with marketing, communications, corporate affairs, and business teams.
Key Skills for This Role
Full Job Posting
Role overview
Strategic, customer-focused brand leadership role strengthening brand positioning in the UAE.
Leads sponsorship, CSR, community-impact, and diversity and inclusion programmes, connecting brand activity to commercial priorities.
Works with marketing, communications, corporate affairs, and business teams.
Responsibilities
- Lead brand development and stewardship in the UAE market.
- Shape sponsorship, CSR, and community-impact programmes.
- Drive D&I communications, including initiatives that amplify women and people of determination.
- Build relationships with national bodies, external partners, agencies, and senior internal stakeholders.
- Maintain a consistent tone of voice across English and Arabic communications.
- Use a digital-first approach to integrated marketing communications and PR.
- Use customer insight and market understanding to guide initiatives; manage budgets and maximize ROI.
- Provide strategic brand counsel and support reputation management when needed.
Experience and qualifications
- The ideal candidate has 10–15 years of relevant experience in banking, financial services, or a comparable marketing environment.
- Strong brand strategy, stakeholder-management, budgeting, agency-management, and communication skills are sought.
- A genuine interest in CSR, diversity and inclusion, and customer-centric brand building is essential.
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