General Manager Marketing
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About the Role
We're hiring on behalf of a leading luxury real estate developer based in Dubai for a senior marketing leadership role driving international expansion across the UK, USA, and Australia.
Key Skills for This Role
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Overview
We're hiring on behalf of a leading luxury real estate developer based in Dubai for a senior marketing leadership role driving international expansion across the UK, USA, and Australia.
The Role
As GM/Senior Marketing Manager – International Markets, you'll own end-to-end 360° marketing strategy, spanning brand, digital, social, PR, OOH, high-end events, and performance marketing across multiple global markets.
Reporting to the Head of Marketing, this is a high-visibility mandate shaping how a globally recognized luxury portfolio resonates with international audiences.
What You'Ll Do
- Lead integrated 360° campaigns across digital, social, print, OOH, PR, and experiential events
- Adapt brand identity to local cultural and market nuances across the USA, Australia, and UK
- Partner with international agencies, local teams, and Dubai HQ for seamless execution
- Use market data and ROI analysis to optimize spend and drive lead generation
What We'Re Looking For
- 10+ years in marketing, with a strong track record in luxury real estate, ultra-luxury, or premium lifestyle brands
- Hands-on, direct experience managing campaigns in the USA and/or Australia
- Established agency and media networks in target markets
- Mastery across the full marketing spectrum, from brand to performance
- Comfort operating across cultures, time zones, and global stakeholders
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