General Manager – Grocery & Food

About This Role

About the Company

Superchat is a transactional and conversational AI platform that enables people to get things done through a simple chat interface—across WhatsApp, Instagram, Messenger, and our standalone app. From ordering food and groceries to shopping across e-commerce, booking travel, and handling everyday errands, Superchat acts as a personal AI that takes action—not just answers questions. We combine real-time AI reasoning, integrated payments and wallets, smart agent numbers for calls and deliveries, automated follow-ups and reminders, and end-to-end commerce, booking, and fulfillment workflows—all inside one frictionless chat window.

• Business Model: Fee per transaction
• Mission: Make everyday tasks effortless through action-based AI

About the Role

We are seeking a General Manager – Grocery & Food to build, scale, and own one of Superchat’s most critical verticals. This leader will be responsible for the full P&L, growth strategy, merchant partnerships, pricing, unit economics, and operational performance of the grocery and food category. The GM will work cross-functionally with Product, AI, Operations, Marketing, and Finance to make Superchat the default way users order groceries and food through chat.

Responsibilities

Category Strategy & P&L Ownership

• Own full P&L for Grocery & Food vertical
• Define category growth strategy, pricing, and margin structure
• Set and achieve GMV, revenue, and contribution margin targets
• Drive expansion into new subcategories and markets

Merchant & Partner Management

• Acquire and manage key grocery retailers, supermarkets, and restaurant partners
• Negotiate commercial agreements and commission structures
• Ensure inventory accuracy, pricing integrity, and service quality
• Build long-term strategic partnerships with major brands

Operational Excellence

• Optimize fulfillment flows, delivery SLAs, and reliability metrics
• Collaborate with Operations to reduce cancellations and improve order success rate
• Improve average basket size, repeat rates, and customer retention

Product & AI Collaboration

• Work closely with Product and AI teams to enhance conversational ordering flows
• Define category-specific workflows (substitutions, preferences, upsells)
• Identify automation opportunities to improve margin and user experience

Growth & Marketing

• Partner with Growth and Marketing to drive acquisition and repeat usage
• Design promotional strategies and merchant-funded campaigns
• Leverage data insights to optimize conversion and engagement

Data & Performance Management

• Establish KPIs for GMV, margin, order success rate, repeat frequency, and NPS
• Analyze unit economics and continuously improve contribution margin
• Present monthly business performance to executive leadership

Qualifications

• 8–12+ years of experience in grocery, food delivery, marketplaces, or e-commerce
• Proven P&L ownership experience in a high-growth environment
• Strong commercial negotiation and partnership skills
• Deep understanding of unit economics and category margin optimization
• Experience working cross-functionally with product and operations teams
• Entrepreneurial mindset with strong execution capability

Why Join Superchat

• Own and scale one of the most high-frequency verticals in the company
• Build a category-defining grocery and food experience powered by AI
• High ownership role with executive visibility