Food Service Manager

Our Client

Role Overview

Key Responsibilities

• Develop and execute the foodservice sales strategy to achieve revenue, volume, and profitability targets.
• Manage and grow relationships with key HoReCa, catering, bakery, and institutional customers across Saudi Arabia.
• Identify and secure new business opportunities within the foodservice sector.
• Drive product listings, menu placements, and customer-specific growth initiatives.
• Work closely with chefs, purchasing teams, and foodservice operators to understand customer needs and recommend suitable product solutions.
• Lead commercial negotiations, annual agreements, and pricing discussions with key accounts.
• Monitor market trends, competitor activities, and customer requirements to identify growth opportunities.
• Partner with marketing, supply chain, and category teams to ensure effective execution of customer plans.
• Manage distributor relationships and ensure strong market coverage and execution standards.
• Prepare sales forecasts, business reviews, and performance reports for management.
• Ensure achievement of KPIs related to sales growth, customer retention, and profitability.

Must-Have

• Bachelor's degree in Business, Marketing, Hospitality Management, Food Science, or a related field.
• Minimum 5 years of experience in Foodservice Sales, HoReCa Sales, Key Account Management, or Business Development within the FMCG or food industry.
• Strong understanding of the Saudi foodservice market and customer landscape.
• Established network across hotels, restaurants, cafés, catering companies, and institutional accounts.
• Experience managing distributor-led sales models.
• Strong commercial acumen with proven negotiation and relationship management skills.
• Ability to analyze sales performance and develop strategic growth plans.
• Excellent communication, presentation, and stakeholder management skills.
• Fluency in English; Arabic is an advantage.