Field Marketing Manager

About This Role

Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge. Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design , and our culture.

Want to join the leader in AI-powered data security? Reporting to the Emerging Marketing Leader, the Emerging Marketing Field Manager is accountable for driving awareness and engagement as well as direct and channel Marketing pipeline. As part of the sub-regional management team, the Marketing Manager will align to the regional business and deliver a marketing plan that bolsters engagement in our strategic accounts; builds momentum in data resilience and cyber security, accelerates growth by targeting net new logos via channel partners. The role demands in-depth knowledge of multiple marketing facets including ABM, events (physical and virtual), digital, social, integrated campaigns and Channel/Alliances Marketing.

The person will be a strong communicator, have a strong capability to build trust & intimacy with sales and channel, be an ambassador and driver of Cohesity key initiatives & implement programmatic demand generation with our top distributors & partners. The role demands a strong commercially focused individual, with experience of working for a sales focused corporation in the tech sector. The successful candidate will be an experienced marketing professional with a proven track record of ROI gained within a large software or services company. Experience encompassing field marketing disciplines of product, end user and channel marketing is essential. The ability to influence multiple regional stakeholders and to negotiate effectively within a global matrixed organization to make a difference are critical to the success of this role, as is the ability to collaborate well with and influence the international marketing functions to ensure the best outcome for the sub-region

HOW YOU'LL SPEND YOUR TIME HERE:

• Develop and execute the sub-regional Marketing strategy to drive awareness, engagement and demand
• Plan direct and channel budgets to maximize pipeline and ROI
• Orchestrate and implement pipeline generation and acceleration programs jointly with sales and channel
• Select, devise, and manage physical & virtual events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event, and post event nurture strategy to increase engagement and response rates
• Use marketing mix to create a program to surround strategic accounts eg. Executive Briefings/Microbriefings and digital
• Engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities, particularly call out days on our defined Sales Plays (Cloud, Cyber, Compliance)
• Evaluate, onboard, and manage vendors that contribute to local demand creation programs
• Develop and implement target account strategy to support account-based selling
• Communicate and educate the regional teams (sales, SE’s, channel & renewals) regarding new and planned marketing activities including global and regional programs
• Working alongside the partner account managers, manage partners, key Alliances and execute and track PDF budget with the key focus on Net New Logo.
• Forecast, measure, report and optimize the impact of the sub-regional plan as well as specific programs and initiatives
• Seek opportunities to work with Alliances and Security partners to drive net new leads and accelerate pipeline
• Enable new RTM (eg. XSP’s, Telco’s, via cloud, MSP’s)

WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING: The successful candidate will be a marketing professional with experience working within the IT industry. They will be results-driven and have a proven track record of ROI. They will have experience executing online/digital campaigns as well as experience working with the channel. The ability to influence multiple (sub-) regional stakeholders and to negotiate effectively within a matrix organization is critical to the success of this role. The candidate will be accountable for the annual planning and quarterly reviews within his/her/their sub-region,

including budget and pipeline management as well as tracking ROI (contribution to pipeline and bookings). He/She/They will communicate regularly on progress against plan to key stakeholders.

• Minimum 8-10 years’ marketing experience
• Operational excellence - experience managing B2B direct and channel marketing and reporting metrics (funnel conversion, pipeline, ROI, % contribution to the business, etc.)
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Experience of account-based marketing implementation
• Proven track record in delivering in a high-pressured sales focused environment
• Proven track record in driving strong partner relationship and lead generation programs
• A team player
• Passionate about the technology market
• Commercially focused and target driven
• Detail oriented and skilled at managing deadlines
• Strong organization and influencing skills Strong consultative marketing approach to effectively engage with sales organization and channel partner community
• Excellent communication and presentation skills

*Data Privacy Notice for Job Candidates:

For information on personal data processing, please see our* Privacy Policy . *Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or* recruiting@cohesity.com for assistance. *In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.* Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.