Executive Director - Asset Management - Qiddiya Performing Arts Center -INV-007

Overview

Key Responsibilities

• Strategic Leadership:
• Lead the owner-side asset management strategy for QPAC in alignment with QIC's objectives, pre-opening priorities and long-term value creation agenda
• Define strategic objectives, commercial frameworks and operating principles across live performance, venue utilisation, ancillary revenue, hospitality and non-event activation
• Support operating model development, partner strategy and business plan challenge to ensure QIC retains decision-making authority over key commercial, customer and brand levers
• Relationship Management:
• Build and maintain effective relationships with internal stakeholders, cultural institutions, artists, promoters, operators, advisors, government entities and commercial partners
• Act as the key owner-side point of contact on operational, commercial and asset performance matters for QPAC
• Ensure strong collaboration across Development, Strategy, Finance, Commercial and Operational Readiness to integrate asset management requirements through design, mobilisation and pre-opening
• Performance Monitoring:
• Oversee operator or service partner performance for QPAC, ensuring delivery against contractual obligations, KPIs, SLAs and QIC strategic objectives
• Establish and monitor performance dashboards covering revenue, profitability, utilisation, attendance, programming mix, customer experience, safety, compliance and readiness milestones
• Lead regular performance reviews, audits and corrective action plans to drive continuous improvement and protect long-term asset value
• Financial Oversight:
• Review and challenge business plans, budgets and forecasts to ensure commercial robustness and alignment with owner expectations
• Drive achievement of financial targets, with a focus on sustainable revenue growth, EBITDA delivery and efficient asset utilisation
• Analyse operating data and financial results to identify upside opportunities, performance risks and value enhancement initiatives
• Support reporting and recommendations for executive stakeholders on asset performance, commercial outlook and investment implications
• Customer Experience and Programming:
• Champion best-in-class customer and artist experience across performances, events, hospitality, premium offerings and venue journeys
• Ensure customer experience and programming requirements are embedded into mobilisation, design-stage input and readiness planning
• Monitor customer satisfaction and guest performance metrics, ensuring experiences are safe, distinctive and brand-consistent
• Support a balanced programming calendar that maximises cultural relevance, visitation, utilisation and destination appeal
• Commercial, Marketing and Partnerships:
• Work with internal and external stakeholders to optimise ticketing, sponsorship, partnerships, branding, food and beverage, retail and ancillary monetisation across QPAC
• Shape programming and utilisation strategy to maximise visitation, yield, market positioning and repeat demand
• Monitor market trends, benchmark comparable performing arts and live entertainment venues and identify strategic growth opportunities
• Team Leadership:
• Build and lead a high-performing owner-side QPAC asset management capability aligned with asset priorities and mobilisation requirements
• Coordinate closely with operating and service partner teams while avoiding duplication of delivery roles and ensuring QIC capability and institutional knowledge are strengthened over time
• Mentor team members and foster a high-performance, commercially focused asset management culture
• Provide owner-side leadership on mobilisation, governance and escalation of key risks and decisions

Essential Duties And Responsibilities

Financial Metrics / Targets

Metrics / Targets

Qualifications

Experience

• Bachelor's degree in business, finance, real estate, arts management, entertainment management, hospitality or a related discipline
• Strong experience in performing arts, live entertainment, venue operations, cultural institutions, leisure or major event asset management
• Experience in pre-opening, operator mobilisation, business planning and owner-side governance of complex destination assets
• Relevant professional certifications or memberships in asset management, project management, finance, hospitality, arts administration or related disciplines are preferred
• 10+ years of relevant experience in asset management, venue operations, performing arts, entertainment, leisure or related sectors
• Experience in the GCC or wider MENA region preferred, with demonstrated ability to operate in complex, high-growth development environments

Benefits