Entrepreneur in Residence (EIR) - Customer Experience & Service Transformation

Mumzworld is the leading parenting destination in the Middle East, serving mothers and families across the region.

We’re entering a new phase of disciplined, profitable growth, and that means rethinking how customer experience works in a modern, AI-enabled business.

Customer service isn’t just ticket handling to us — done well, it’s one of the strongest operating advantages we have in e-commerce.

Most customer service organizations run on manual effort, repetitive workflows, and reactive firefighting.

We think CX can be rebuilt from first principles into a real strategic advantage — and this role is how we do that.

You’ll transform how customer experience work gets done at Mumzworld through workflow redesign, automation, AI agents, and operational excellence.

This is not a traditional CX leadership role.

We are not looking for someone to simply manage queues or maintain existing processes.

We need a builder: someone who thrives in ambiguity, challenges legacy workflows, and can redesign systems in a fast-moving, imperfect environment.

You might come from venture building, startups, scale-ups, consulting, or product/ops transformation, operator backgrounds, broadly.

Corporate candidates can absolutely fit too, as long as they can point to real builder behavior in low-structure environments.

You likely have 8–12+ years of experience, but trajectory and adaptability matter more to us than the number itself.

You build rather than maintain.

You’re analytical, system-minded, and genuinely comfortable in messy environments, chasing root causes rather than symptoms.

You’re curious about AI and drawn to automation, but you stay hands-on with operations and aren’t afraid to challenge the status quo.

You move fast and take ownership without being asked twice.

The questions you keep asking: Why is this process built this way?

Why are humans still doing this by hand?

Could AI do this better?

What’s causing this?

Operational excellence

SLA, AHT, backlog, productivity, QA, cost per contact.

CSAT, NPS, complaint reduction, escalation reduction, contact rate.

Automation adoption, AI accuracy, deflection rate, manual workload reduction.

Business impact

Assisted sales, conversion, retention, customer lifetime value.

Mothers and families trust Mumzworld during some of the most important moments in their lives, and customer experience is one of the biggest reasons that trust holds up.

This role owns the daily service machine, represents the voice of the customer inside the business, and builds what customer experience at Mumzworld looks like going forward at scale.