Email Marketing & CRM Specialist
Role Overview
Hands-on email and SMS lifecycle marketing role for a direct-to-consumer licensed sports apparel business.
Reports to the US CRM/lifecycle lead and works day to day with US CRM, creative, and ecommerce teams.
Based in the Gurugram office, working a shift aligned to US business hours.
Full-time role supporting the US, Mexico, Canada, and UK markets; Mexico is email-only.
Key Skills for This Role
Full Job Posting
Role overview
Hands-on email and SMS lifecycle marketing role for a direct-to-consumer licensed sports apparel business.
Reports to the US CRM/lifecycle lead and works day to day with US CRM, creative, and ecommerce teams.
Based in the Gurugram office, working a shift aligned to US business hours.
Full-time role supporting the US, Mexico, Canada, and UK markets; Mexico is email-only.
What you'll own
- Build, QA, and schedule Klaviyo email and SMS campaigns, including segments, content blocks, links, and dynamic product feeds.
- Build and maintain welcome, abandonment, post-purchase, win-back, and browse lifecycle flows.
- Manage segments, lists, suppression, and list hygiene.
- Test links, rendering, personalization, and product feeds; help maintain list health and inbox deliverability.
- Execute the CRM calendar on time and turn around reactive sports-moment sends quickly.
- Report campaign and flow performance and flag effective and ineffective activity.
- Support US, Canada, and UK email and SMS, plus Mexico email only.
- Use AI tools to speed campaign building, QA, and reporting.
What we're looking for
- At least 3 years of hands-on email or CRM marketing experience; DTC ecommerce experience is ideal.
- Hands-on Klaviyo or similar ESP experience building campaigns, flows, and segments.
- Sharp attention to detail when checking links, products, and merge tags.
- Comfort with data and reporting.
- Strong written English.
- Able to work a US-aligned shift from the Gurugram office.
- AI-savvy and eager to automate routine build and QA work.
Success measures
Sends are on time and error-free, with correct links, products, and segments.
Flows remain live and current; the list stays healthy with strong deliverability and low complaints.
Reactive sports-moment sends are delivered quickly and cleanly.
More routine campaign building and QA is handled with AI over time.
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