Director of Global E-commerce
Role Overview
Own direct-to-consumer online-store revenue across brand-owned sites in the US, Mexico, Canada, the UK, and additional international markets, with the US site as priority.
Own the site P&L, merchandising calendar, site roadmap, SEO, customer service, and the full customer journey.
Develop and test new merchandising approaches, revenue streams, and site ideas, then measure and scale what works.
Key Skills for This Role
Full Job Posting
About the Role
Own direct-to-consumer online-store revenue across brand-owned sites in the US, Mexico, Canada, the UK, and additional international markets, with the US site as priority.
Own the site P&L, merchandising calendar, site roadmap, SEO, customer service, and the full customer journey.
Develop and test new merchandising approaches, revenue streams, and site ideas, then measure and scale what works.
What You Will Own
- Own site sales, conversion, and weekly revenue reporting across brand-owned markets.
- Own campaign calendars, homepage programming, hero campaigns, landing pages, launches, promotions, and site moments.
- Lead collection architecture, launch execution, inventory-aware merchandising, and available-to-sell promotion discipline.
- Build rapid response playbooks for game moments, player news, and playoff runs.
- Lead CRO testing, PDP and PLP improvements, site speed, and the development and design pipeline.
- Manage international calendars, translation quality, localized assortments, and market investment decisions.
- Lead teams across site merchandising, analytics, site operations, SEO, and customer service.
- Run and expand the AI reporting stack through agents, automated reports, and workflows.
What We Are Looking For
- Requires 6+ years in e-commerce and at least 2 years owning a site P&L or full e-commerce function.
- Requires Shopify fluency across merchandising, apps, and multi-market storefronts.
- Requires DTC brand experience and analytical depth using GA4 and cohort thinking.
- Requires daily hands-on AI work with agents, LLM tools, and automation platforms, including demonstrable automated reports or workflows.
- Requires multi-function people leadership experience, including remote team members in other markets.
- Apparel, sports, licensed-goods, fan-driven commerce, marketplace, and multi-market experience are preferred or welcome.
- Bilingual English and Spanish ability is a plus.
Success Measures
- Improve revenue, conversion rate, and revenue per session quarter over quarter by market.
- Maintain a steady test pipeline and expand AI automation each quarter.
- Keep campaign calendars current, launches on schedule, merchandise accurate, and international markets growing.
- Improve customer service resolution time and reduce ticket volume per order through site fixes.
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