Creative Lead
Skills
About This Role
Role Overview
We are looking for a highly creative and strategic
Creative Lead
who can generate innovative ideas, lead content direction, and elevate our brand storytelling across all platforms.
This role is not about just posting content — it’s about
owning the creative vision behind campaigns
, from concept to execution.
Key Responsibilities
- Lead the
- creative direction
- for all marketing campaigns (online & offline)
- Develop
- unique campaign ideas
- for product launches, offers, and seasonal events (e.g., Ramadan, Eid, National Day)
- Create
- content concepts
- for:
- Social media (Instagram, TikTok, Snapchat)
- WhatsApp marketing
• Ads (Meta, Google, TikTok)
- Work closely with:
- Designers
- Video editors
- Marketing team
- to bring ideas to life
- Build
- storytelling strategies
- for each perfume/product
- Plan
- monthly content calendars
- with strong themes and narratives
- Analyze trends and adapt creative direction accordingly
- Ensure all content reflects a
- premium / luxury brand image
- Oversee photoshoots, reels, and campaign execution
Required Skills & Experience
- 3–6+ years in
- creative/content/marketing roles
- Experience in
- perfumes, cosmetics, or luxury brands
- (VERY important)
- Strong portfolio showing:
- Campaign ideas
- Social media concepts
- Branding direction
- Deep understanding of:
- Social media trends
- Viral content strategies
- Audience psychology
- Ability to think
- out of the box consistently
- Strong communication & leadership skills
Bonus (Big Advantage)
- Experience with
- GCC market
- Arabic & English content understanding
- Experience with
- influencer campaigns
- Basic knowledge of ads performance (what converts vs what just looks nice)
KPIs (How Success is Measured)
- Campaign performance (engagement + conversions)
- Growth in brand awareness
- Quality and consistency of creative output
- Viral/innovative campaign execution
- Contribution to sales through creative direction
Personality We’re Looking For
- Highly creative (not average thinking)
- Trend-aware and fast-moving
- Strong taste in luxury branding
- Idea generator (not just executor)
- Obsessed with details and storytelling
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