E-commerce Lead
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Key skills for this role
About the Role
E-Commerce Lead STRATEGY & VISION Drive the E-Commerce Shared Vision: Define and implement a cohesive E-Commerce vision across all divisions, establishing clear framework guidelines customized per country and per category.
Key Skills for This Role
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Strategy & Vision
- Drive the E-Commerce Shared Vision: Define and implement a cohesive E-Commerce vision across all divisions, establishing clear framework guidelines customized per country and per category.
- Scale Strategic Frameworks: Standardize and scale global E-Commerce frameworks, such as L'Oréal's LAVA KPI framework (Luxury/Attractivity, Visibility, Availability), to harmonize E-Commerce standards across all divisions and platforms.
- Serve as a Corporate & Local Bridge: Act as the primary liaison between country Management Committees, divisions and Zone/Global teams to spotlight local best practices, driving first-mover and early-adopter initiatives to be replicated globally
Content & Ux
- Design Content & UX Frameworks: Establish best-in-class Content and User Experience (UX) frameworks to ensure a seamless consumer journey across both D2C sites and E-Retailers, maximizing the "Beauty Experience" and enhancing overall brand equity.
- + Weekly SVC Update meetings
- + SVC ABR with divisions
- Enhance Online Shopping Experience: Ensure an engaging online consumer journey by running rigorous content audits and deploying unique digital functionalities that cultivate long-term brand love.
+ Tools: SVC Content Audit
- Elevate Digital Shelf Sophistication: Drive the continuous improvement of the digital shelf by delivering monthly platform scorecards, maximizing content integrity scores on key partner websites, and leading the onboarding of global tools.
One Jbp & Strategic Partners
- Lead Expansion & 3-Year Strategies: Orchestrate the sustainable brand expansion roadmap and 3-Year E-Commerce strategies in close alignment with Marketing and Finance teams, focusing on high-growth territories of strategic importance.
- Nurture Top Partner Relations: Organize client Hackathons and lead annual One eJBP meetings to establish mutual growth ambitions and unlock new commercial opportunities with top-tier partners.
- Facilitate High-Level Partner Alignments: Organize and facilitate multi-divisional JBPs, T2T Meetings, and QBRs with top partners, driving a unified, strategic "One L'Oréal" approach at the corporate level.
- Articulate Partner Strategies: Define and communicate the strategic "powerhouse" pillars, goals, and key performance indicators (KPIs) expected from each designated E-Commerce partner.
Stakeholder Management
- Partner with CMI: Collaborate closely with the CMI team to deepen understanding of beauty shopper profiles, trends and purchasing behaviors across multiple platforms and countries.
+ E-Commerce BMS Report
- Consumer Acquisition: Cooperate closely with media and brand marketing teams to drive consumer acquisition and trial through high-impact, multi-brand and multi-divisional digital events.
- Manage External Agencies: Direct external agency partners responsible for e-commerce content creation, asset localization and digital shelf scorecard reporting, ensuring strict quality and delivery standards.
Data & Tools
- Deploy Market Visibility Tools: Develop and implement analytical tools to gain full visibility into Active User and basket data within the e-commerce landscape, identifying category-specific growth opportunities for existing partners and new frontiers.
+ Tools: SimilarWeb, App Intelligence, PiWheel
- Translate Data into Executive Insights: Author and distribute a monthly E-Commerce Newsletter to country and division Steerco, translating complex performance data and advanced dashboards into highly actionable commercial recommendations.
- Conduct Performance & Traffic Audits: Lead comprehensive adhoc analyses per division and country, evaluating traffic growth, sales evolution and overall digital profitability.
+ Tools: SimilarWeb, App Intelligence
- Consolidate E-Commerce Data: Manage the aggregation of diverse e-commerce datasets (sales, sell-out, digital shelf performance, and organic/paid traffic) to generate high-level, actionable performance dashboards for Brands and E-Commerce teams.
- + CDMO E-Commerce SI & SO Dashboard Maintenance and Analysis
- Pioneer AI-Powered Tools: Initiate, test and scale AI-powered E-Commerce tools at the division level to build a future-fit, technologically advanced organization.
D2c
- Govern the D2C Technical Roadmap: Serve as the strategic intermediary between Zone and Divisional teams to manage and drive the deployment of the D2C platform roadmap and new feature releases.
- Govern Global & Regional UX Roadmaps: Lead the execution of regional and global D2C roadmaps, optimizing brand website UI/UX, streamlining checkout funnels, and scaling proven A/B testing insights across all divisions.
E-Commerce Acceleration
- Formulate Growth Action Plans: Continuously scout for innovative e-commerce trends and untapped digital business opportunities, developing structured, agile action plans for immediate execution.
- + Post-Mortem Tier 1 Event Analysis and Trend Sessions for Divisions
- Develop 360° Activation Plans: Create comprehensive 360° digital activation plans and campaign calendar focusing on customer engagement, the consumer journey (CX), and corporate brand development through multi-brand and multi-divisional events.
- + Shared KPI Setting, Weekly Tracking and Analysis during Ramadan, Prime Day and Black Friday.
- Optimize Media & Promo Investments: Proactively analyze brand campaigns and platform promotions to maximize the ROI of media and promo support, ensuring consistently best-in-class digital executions.
- Identify & Scale Emerging Commerce Trends: Monitor and analyze emerging commerce ecosystems, including Quick Commerce, Social Commerce and Gen AI &Agentic AI shopping tools to champion multi-divisional test-and-learn pilots.
- Execute Q-Commerce & Agentic AI Strategies: Translate high-level Quick Commerce and Agentic AI strategies into precise, actionable execution plans tailored to division-specific needs.
Upskilling
- Lead the E-Commerce Community of Practice: Cultivate and nurture an internal community of practice among divisional E-Commerce and Digital teams, actively fostering a culture of knowledge-sharing and data-driven decision-making.
- Deliver Capability Enablement Programs: Design and run continuous education and training programs to upskill Brand Marketing and local E-Commerce teams on advanced Online-to-Offline (O+O) and digital commerce principles.
- Bridge Digital Skill Gaps: Proactively identify digital skill gaps across the organization, collaborating with HR and Learning & Development teams to design and implement a comprehensive, future-fit digital upskilling calendar.
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