E-Commerce & Digital Boutique Manager
Skills
About This Role
Overview
The world’s highest 360° infinity pool and Perched 210 meters above the sea level, AURA offers an extraordinary experience with breathtaking views of the iconic Dubai skyline, Palm Jumeirah, and the glistening Arabian Gulf horizon.
It's a truly unmissable destination, igniting all your senses and capturing the essence of Dubai in the sky.
We are currently seeking an E-Commerce & Digital Boutique Manager to join AURA Skypool, starting on a freelance basis.
This opportunity will begin with an initial 3-month temporary contract, with strong potential to transition into a permanent full-time position based on performance and business need
The role is responsible for developing, managing, and growing the AURA Boutique e-commerce platform, ensuring strong operational excellence, brand alignment, and commercial performance.
The position will also support the physical in-venue boutique, ensuring a seamless integration between the online and on-site retail experience at AURA Skypool.
E-Commerce & Digital (Primary Focus)
- Manage and optimise the AURA Boutique Shopify platform
- Upload, manage and maintain product listings (descriptions, imagery, pricing, stock levels) (with support of the operations team)
- Coordinate product launches and limited-edition collections
- Develop and execute digital marketing campaigns (email marketing, paid social, collaborations)
- Analyse website performance, traffic, and sales data to drive improvements
- Manage online inventory coordination with operations team
- Optimise SEO and conversion rates
- Identify AI tools and digital automation solutions to improve efficiency
- Oversee customer journey and online service standards
- Coordinate with marketing team for campaign alignment and brand consistency
Boutique & Creative Retail (Secondary Focus)
Support visual merchandising within the in-venue boutique
Assist with product development ideas and retail concepts
Provide insights on customer buying behaviour
Support in-store activations and product storytelling
Contribute ideas for collaborations and new revenue streams
Ideal Candidate
- Energetic, ambitious, and commercially driven
- Digitally fluent and confident in e-commerce platforms
- Experienced in managing or building a Shopify site is a must
- Strong in digital marketing fundamentals (Meta ads, email marketing, Google shopping, CRM, analytics)
- Retail-aware with an understanding of product positioning and merchandising
- Highly organised and comfortable with admin-heavy responsibilities
- Creative and proactive in identifying growth opportunities
- Interested in AI, digital automation, and emerging online platforms
- Passionate about lifestyle, luxury, and brand storytelling
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