Dubai Office - Financial Services Sector Global Marketing Director

About This Role

Location

Dubai

Job Description About L.E.K. Consulting L.E.K. Consulting is a global strategy consulting firm that addresses the most critical commercial issues for the leaders of some of the world's most successful businesses.

Clients come to us time and again because we are proven to act as an insightful expert and a trusted partner. We are uncompromising in our approach to help clients make better decisions at crucial moments, changing the trajectory of their enterprise, delivering improved business performance and creating greater shareholder returns.

Our teams combine our core capabilities of research, benchmarking, modelling, data & analytics and strategy development to create game-changing insights and practical solutions that seize competitive advantage and unlock new growth opportunities. We enable clients to make critical decisions with greater certainty and empower them to master their moments of truth.

With more than 2,300 professionals located across five continents, L.E.K. specialises in Strategy and Mergers & Acquisitions (M&A) support with clients across the full range of corporates and private equity. We are expert in a wide range of industries, including financial services, life sciences and healthcare, retail and consumer, industrials, energy and transportation.

Job title: Financial Services Sector Global Marketing Director Location: Dubai, UAE L.E.K. Consulting is looking for an experienced marketing strategist to join our Global Marketing team to help drive the Firm’s growth priorities for our Financial Services (FS) industry sector. The Financial Services Marketing Director is a newly defined position within L.E.K. and will play a critical role within the organization for future revenue growth. The Financial Services Marketing Director will work closely with our Financial Services sector partners to build comprehensive GTM strategies, plans and tactics for the Financial Services sector and its subsectors (e.g. Banking, Insurance, Wealth Management, Payments, FinTech) that enable the firm and individual stakeholders to go to market effectively. This individual will be a key part of the firm’s growth engine and will be responsible for working at a strategic level to maximize the likelihood of success against our growth goals for the FS sector.

The Financial Services sector Marketing Director resides within L.E.K.’s Global Marketing Organization, which works closely with leadership and other stakeholders to support L.E.K.’s growth efforts through a full-funnel approach to marketing strategy and execution including brand building, lead generation, and sales enablement activities.. This individual will report to the L.E.K. Chief Marketing officer and will primarily work with the three Financial Services lead partners in each region. This individual will work with the partners to establish the sector marketing strategy, lead execution of global programs, and work with the regional marketing teams to develop, build, and execute key marketing initiatives within each region.

The FS Marketing Director will also work to drive innovation (in strategy, planning and execution), foster a client-centric focus, lead data analysis producing insights that influence results, create best practices and build team capabilities. A collaborative approach is essential, as this individual will need to work across multiple regional marketing teams, Business Development, and the Global Centers of Excellence to ensure alignment and to foster a one-firm mindset. While not leading on in-market implementation within the regions, this person will play an important role supporting the activation of plans to enable our sub-sector teams and individual partners to go to market effectively

Key responsibilities of the Financial Services Sector Marketing Director include:

• Formulate Financial Services sector marketing strategies and plans to achieve goals for the overall sector and for each sub-sector. Ladder Financial Services sector GTM strategies to firm growth strategies.
• Build effective omni-channel marketing campaigns, employ innovative digital tactics, and achieve campaign engagement and lead gen goals.
• Work with the partners to define a content strategy and plan; deliver quality content assets to support FS goals across all sub-sectors.
• Develop Financial Services sector campaign assets, tools, templates, etc. to enable execution in market. Partner with regional marketers to package campaign assets for Financial Services sector revenue generation activities.
• Collaborate with Financial Services sector partners and other stakeholders to build cross-functional sector/subsector marketing plans that rally the sector around our highest growth priorities. Understand, leverage and lean into sector and key account strategies in building cross-functional sector plans for material impact on overall sector and firm growth.
• Create tools for stakeholders to effectively leverage themselves and the firm in meaningful, relevant business conversations with Financial Services clients about their needs and our service offerings. Empower them to develop deeper relationships with clients and prospects.
• Create detailed plans, tactics, timelines and milestones to clearly communicate progress to Financial Services stakeholders.
• Craft compelling value propositions and story lines for sector go-to-market (GTM) activities, and work with Sales Enablement and account management teams to ensure the messaging, credentials and sales tools for the Financial Services sector adequately portray the messaging.
• Understand the competitive landscape to best inform industry sector GTM strategies.
• Use a qualitative and quantitative data-driven approach to measure, analyze, and synthesize actionable insights and disseminate knowledge broadly across cross-functional partners.
• Recognize potential risks to the success of the GTM strategy and develop countermeasures to mitigate risks.
• Share updates with leadership regularly.

Qualifications/job Requirements

• 10+ years’ experience in B2B services marketing, with extensive professional services marketing experience preferred.
• Prior relevant FS industry marketing experience, either with a financial services company or with a professional services firm strongly preferred.
• Bachelor’s degree in marketing, business management or related field.
• Strategic thinker with demonstrated strategic business acumen: analytical, proactive, critical thinker, client-focused, recommendations and programs rooted in business fundamentals, focused on results and measurement. Ability to actively participate as a leader with building a strategy and helping the team execute the strategy.
• Strong oral, written and interpersonal communication skills. Good business and interpersonal instincts, judgment and high integrity.
• Proven ability to architect and deliver high performing programs, campaigns or initiatives.
• Ability to influence, lead and guide internal stakeholders, set appropriate expectations and navigate concerns.
• Ability to manage multiple initiatives and priorities at once, articulating prioritization and managing reprioritization fluidly with both stakeholders and collaborators.
• Ability to deliver value while navigating transformation and ambiguity.
• Excellent project management and organization.
• Customer service mindset with a sense of urgency.
• Strong collaboration skills and experience.
• Sound skills with Microsoft applications (Outlook, Word, Excel, PowerPoint) and proficient CRM skills (Salesforce).

Diversity and inclusion at L.E.K. Here at L.E.K., we appreciate the value of a diverse and inclusive workforce and are committed to a culture that is inclusive and accepting of all people. Above all, we are committed to ensuring that all employees are treated with respect and dignity. L.E.K. Consulting is an Equal Opportunity Employer.

We have several affinity groups to support and enrich our employees and in addition, our Diversity and Inclusion committee celebrate events throughout the year with a focus on awareness and education.