Director – Partnerships and Demand Optimization
Key Skills for This Role
Full Job Posting
Qualifications
- Significant experience leading B2C acquisition, partnership, loyalty or customer value functions, with accountability for delivering measurable business outcomes.
- Experience leading sponsorship, experiential, loyalty or customer engagement programmes would be advantageous
- Strategic thought leader with experience identifying, implementing and scaling innovative marketing, partnership or customer value initiatives
- Demonstrated ability to originate, structure and develop commercially valuable propositions, partnerships or promotional strategies
- Strong commercial acumen, ideally built through evaluating investment decisions, negotiating partnerships and balancing customer value with business performance.
- Proven track record of identifying growth opportunities and translating them into measurable commercial outcomes through acquisition, partnerships, incentives or loyalty programmes.
- Experience managing complex external partnerships and using relationships to create growth, differentiation and mutual value.
- Commercially curious, customer-focused and comfortable operating in ambiguity and change.
- Strong communication, influencing and negotiation skills, with the ability to build credibility and drive commercial outcomes across internal and external stakeholders.
- Strong analytical mindset, with the ability to convert customer, partner and performance insight into commercial decisions and investment priorities.
- Proven ability to lead and develop high-performing teams in complex, matrixed organisations.
- Excellent stakeholder management and influencing skills, with the ability to operate effectively across senior internal and external audiences.
- Exceptional people leader with the ability to inspire, motivate and develop high-performing teams.
- Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for this position.
Responsibilities
- Develop and execute the acquisition strategy for the British Airways Card portfolio, delivering against acquisition, revenue and profitability objectives.
- Lead the UK acquisition offers strategy, ensuring incentive and promotional activity drives customer response, acquisition performance and long-term value.
- Lead the UK Amex Experiences and sponsorship programme, maximising the value of partnerships and experiences to drive customer engagement, consideration and business outcomes.
- Identify, negotiate and develop strategic partnership opportunities that support customer acquisition, differentiation and long-term growth.
- Build compelling customer propositions and programmes that leverage partnerships, offers and experiences to create competitive advantage.
- Manage significant marketing investment and ensure resources are allocated effectively across acquisition, offers and experiences activity.
- Partner closely with Product, Finance, Analytics, Risk and Performance Marketing teams to optimise acquisition performance and commercial outcomes.
- Partner with IAG Loyalty and British Airways to develop acquisition plans, commercial opportunities and growth initiatives.
- Partner with UK Brand and GABM stakeholders to ensure experiences, sponsorships and partnership activity align with broader brand and business priorities.
- Evaluate new opportunities, technologies and innovations that can strengthen customer acquisition, engagement or value creation.
- Establish robust measurement frameworks and performance reporting to evaluate effectiveness and optimise future investment decisions.
- Lead agency and external partner relationships, ensuring high-quality delivery, strong commercial management and maximum return on investment.
- Ensure all activity is delivered within appropriate governance, legal, compliance and risk management frameworks.
- Lead, coach and develop a team of marketing professionals, creating a high-performing and inclusive culture.
About American Express
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