{bc}
Apply
workday

Director, Partner Content Strategy

Risepoint
Remote, USA
Full-time
Director · 8+ years experience
Remote
Discovered 2 weeks ago

Full Job Posting

What You Will Do

  • Lead and evolve Risepoint’s partner content strategy function, aligning the operating model, org structure, and workflows for the Partner Content and Brand teams with broader strategy, and partnering with channel teams to align partner content strategy across the portfolio.
  • Integrate evolving SEO, AEO/GEO, and AI search practices into all partner content plans, briefs, and templates. Partner with SEO leadership to co-lead AI search imperatives, testing, and future partner content strategies, ensuring partner content is built to be discovered and cited by both traditional search engines and AI agents.
  • Set quarterly partner content priorities based on partner needs, SEO/AEO insights and imperatives, funnel performance, and the broader marketing roadmap, and own a strategic mix of partner content across formats — program and degree partner content, articles, brand storytelling, guides, FAQs, and more.
  • Help evolve new partner content operating models (intake processes, briefing systems, editorial calendars, and prioritization frameworks) that let a lean team scale high-quality, AI-assisted partner content production across an 80+ partner portfolio. Own governance for partner content refresh, archiving, and quality standards.
  • Lead, grow, and develop the Partner Content and Brand teams (~10 people, including two people-manager direct reports).
  • Own adoption of AI-enabled partner content tools, increasing output and speed without sacrificing quality or brand voice.
  • Evolve and own the recurring forums, rituals, and governance (planning cycles, cross-team reviews, shared roadmaps) that keep partner content strategy continuously aligned with SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing as those channels evolve.
  • Partner with Analytics to define and implement measurement frameworks to track and optimize partner content performance across search visibility, AI citation/visibility, and enrollment funnel impact.
  • What Success Looks Like
  • A fully operational partner content strategy function with clear roles, workflows, and regular check-ins across every channel team.
  • Partner Content consistently discovered and cited by both traditional search engines and AI agents, with SEO, AEO/GEO, and AI search practices built into every partner content plan, brief, and template.
  • Partner Content strategy staying aligned with SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing as those channels evolve.
  • How Impact Will be Measured
  • Partner Content and Brand teams staffed correctly, structured, and operating against a clear content strategy operating model.
  • Regular optimizations set up with SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing to keep everyone connected.
  • AI-assisted partner content production workflows implemented and adopted across the team, with clear ownership for ongoing improvement.
  • What You’ll Bring to the Team
  • Experience That Matters Most
  • 8+ years in content strategy, SEO/AEO-driven content leadership, or digital marketing.
  • 4+ years managing people managers and cross-functional content teams.
  • Experience operating within a large, multi-stakeholder or multi-brand organization.
  • Advanced SEO/AEO/GEO expertise and experience adopting AI content production tools.
  • Experience That’s Great to Have
  • Master’s degree in Marketing, Communications, or a related field.
  • Experience building or scaling a content operations function from scratch.
  • Background in higher education, EdTech, or multi-brand marketing.
  • Familiarity with CMP, DAM, or AI content tooling at scale.
  • Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Qualifications

  • That Matters Most
  • 8+ years in content strategy, SEO/AEO-driven content leadership, or digital marketing.
  • 4+ years managing people managers and cross-functional content teams.
  • Experience operating within a large, multi-stakeholder or multi-brand organization.
  • Advanced SEO/AEO/GEO expertise and experience adopting AI content production tools.
  • That’s Great to Have
  • Master’s degree in Marketing, Communications, or a related field.
  • Experience building or scaling a content operations function from scratch.
  • Background in higher education, EdTech, or multi-brand marketing.
  • Familiarity with CMP, DAM, or AI content tooling at scale.
  • Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Risepoint

Senior Learning Technologist (Fixed-Term Contract, Remote – Australia)

, AUS

Discovered 5 days agoFull-time

Senior Director, Partner Data

, USA

Discovered 1 weeks agoFull-time

Senior Off-Site AEO Strategy Manager

, USA

Discovered 2 weeks agoFull-time

Principal Data Scientist

, USA

Discovered 2 weeks agoFull-time

Senior Healthcare Employer Marketing Manager

, USA

Discovered 2 weeks agoFull-time

Senior Integrated Marketing Manager

, USA

Discovered 2 weeks agoFull-time

Marketing & Operations Analytics Manager

, USA

Discovered 2 weeks agoFull-time

Senior Marketing & Ops Strategy Analyst

, USA

Discovered 2 weeks agoFull-time