Director of Sales - MENA

About This Role

Watch this! Our CEO explains why we're hiring for this role now.

https://www.loom.com/share/3d1feab050824b20a19c2f76cb45260e

About ProcurePro

• Mission > To save 1 BILLION construction admin hours.
• What we do > Our market leading technology helps major builders contract with their supply chain by consolidating fragmented and manual procurement processes into a single platform (currently solved by Word, Excel & email).
• In The News:
• **** Funding → by Australia’s premier venture capital fund Airtree, recently raised $6.15m in 2023: https://shorturl.at/vUpBX
• 2nd year in a row to be in LinkedIn Top Startups, https://tinyurl.com/y5eeucww
• Put on Unicorn watch list of QLDs startups, https://shorturl.at/53yWH
• In Deloitte’s Tech Fast 50 in 2025 - https://tinyurl.com/4p7t72bn

Values we live by

• Better people build better companies
• Whole arse it, with ruthless pragmatism
• Help the customer win

(We’ll tell you more about these as discussions progress)

Key aspects of this role

• Own new business growth across MENA > Full accountability for regional new-business revenue, pipeline creation, and quota delivery.
• Launch and scale our UAE market presence > Establish ProcurePro in the UAE, build brand credibility, win early flagship customers, and create momentum in a new region.
• Build a repeatable go-to-market motion > Clear ICP, messaging, pricing, and sales process established to support scale across MENA by 12 months
• Leverage senior relationships to accelerate entry > Activate existing ConTech and construction relationships to open doors with major contractors, developers, and consultants.
• Be the senior face of ProcurePro in MENA > Represent the business with credibility at industry events, partner meetings, and executive conversations.
• Build the foundations for scale > Establish sales processes, reporting, and standards that support future team growth.
• Sales leadership > hire, coach, and hold the team accountable for performance.

You’re ideal for the role if you have…

• Proven ConTech sales leadership experience in the UAE (essential) > A strong track record selling construction technology in the UAE, with deep local market knowledge.
• Established enterprise relationships > Trusted connections with senior stakeholders across main contractors, developers, consultants, or major construction groups.
• A consistent record of hitting and exceeding quota > Commercially sharp, outcome-driven, and comfortable being held tightly accountable for revenue.
• Experience building markets or regions > Hands-on experience launching, scaling, or materially growing a new territory or business unit.
• Strong executive presence and negotiation capability > Confident engaging C-suite stakeholders and leading complex, high-value sales cycles.
• High ownership and growth mindset > Self-directed, resilient, and motivated to build something meaningful in a fast-growing business.

Our culture

• Remote-first, regionally grounded > We’ve been remote-first long before COVID, with mature processes that support collaboration, inclusion, and high performance.
• Connected, not isolated > We invest in relationships through regular virtual socials and annual in-person offsites to bring the team together.
• Team-oriented and collaborative > We operate as one team — sharing knowledge, supporting each other, and raising the collective standard through coaching and collaboration.
• High standards, high ownership > We value self-motivated people who move with urgency, take pride in their work, and are accountable for results.
• Transparency and trust > We believe in open communication and flat structures. Our team has visibility into company strategy, performance, and progress.
• Extra Leave Day > Enjoy an extra day off for your birthday

Compensation

• Salary package based on experience & market alignment
• Computer equipment to ensure you have everything you need to be successful working remotely

How to apply

• Hit Apply and fill out the form with your information, CV and answer to the question "Why do you want to work for ProcurePro?”

What happens next

• Introductory call – a 20-minute conversation to align on background and expectations
• In-depth interview – an hour deeper discussion of your experience and opportunity to get to know us
• Practical assessment – a short task to understand your approach (approx. 2 hours)
• Presentation & discussion – review and discuss your assessment (1+ hour)
• If successful, we will check references & make you an offer!

Take note:

• All our interviews are recorded and shared internally with the CEO and hiring manager. We do this so that our team can make better decisions.
• Applications are reviewed on a rolling basis, so speed is key. The sooner you apply, the better!
• If you love the sound of working for us and the role described but the title/salary doesn’t align to your experience, please don’t let that stop you applying. We celebrate diversity and we want people of all genders, races, ages, backgrounds, beliefs, and life experiences to join our team.
• We complete police checks or the equivalent once you join as part of our SOC2 compliance requirements.
• You must already be based in the country of the advertised role. Otherwise, we cannot proceed with your application.