Director of Sales & Marketing

Overview

Responsibilities

• Lead the overall commercial strategy across all revenue-generating areas to maximise Total Hotel Revenue performance and long-term asset value.
• Develop and execute annual Commercial, Sales and Marketing strategies aligned with ownership objectives, luxury brand standards and market opportunities.
• Oversee the recruitment, development, performance management and succession planning of Sales, Marketing & Communications, Revenue Management and Reservations teams to drive strong commercial performance.
• Drive strategic market segmentation, demand generation and account development initiatives across key geographic markets and customer segments.
• Develop Key Account and Target Account strategies in collaboration with Global Sales Offices, luxury sales teams and strategic commercial partners.
• Lead integrated sales efforts across Direct, Luxury Consortia, Travel Advisor Networks, Corporate Accounts, Wholesale, OTA Distribution, Luxury Representation partners and emerging demand channels.
• Oversee the positioning, marketing and commercial strategy of branded residences and ultra-luxury accommodation offerings, ensuring alignment with broader commercial objectives and luxury market positioning.
• Develop commercial initiatives to optimise Residence rental performance and strengthen integration within the wider hotel commercial ecosystem.
• Represent the hotel and branded residences at luxury trade events, strategic industry platforms, roadshows and sales missions.
• Build and maintain strong relationships with ownership stakeholders to ensure commercial strategies align with long-term business priorities and asset objectives.
• Partner closely with Global Sales, Corporate Commercial Teams and Brand leadership to strengthen market positioning and commercial performance.
• Lead pricing, segmentation, distribution and revenue optimisation strategies in collaboration with Revenue Management to maximise ADR, RevPAR Index, revenue quality and profitability.
• Play an active leadership role in forecasting, budgeting, demand planning and commercial performance analysis.
• Monitor market intelligence, competitive positioning, consumer trends and distribution landscape developments to identify growth opportunities and mitigate commercial risks.
• Develop and execute integrated digital marketing initiatives including customer acquisition strategies, CRM programmes, performance marketing, website optimisation and commercial technology solutions.
• Direct external agencies and internal teams on advertising campaigns, partnerships, collateral development, digital content and brand communications.
• Support Public Relations initiatives that strengthen market visibility, luxury positioning and brand awareness.
• Drive luxury positioning initiatives across Rooms, Dining, Wellness and bespoke experiences to strengthen commercial performance and reinforce brand distinction.
• Develop targeted sales strategies across Luxury Leisure, Consortia, Corporate, Buyouts, Weddings, Social Events, Long Stay and bespoke ultra-luxury segments.
• Foster strong collaboration between operational and commercial teams to ensure guest experience delivery aligns with commercial objectives.
• Ensure all commercial activities remain aligned with luxury brand standards and market positioning strategies.
• Lead innovation initiatives that enhance customer experience, strengthen loyalty and improve commercial effectiveness.
• Foster a high-performance culture focused on talent development, colleague engagement and continuous improvement.
• Demonstrate leadership through accountability, strategic thinking, integrity and a commitment to service excellence.
• Maintain strong Owner relations and transparent communication with ownership representatives and corporate stakeholders.
• Actively participate in strategic planning initiatives, ensuring commercial considerations contribute to long-term business sustainability and asset enhancement.
• Support environmental, sustainability and social responsibility commitments through commercial leadership initiatives.
• Operate with a high degree of autonomy, professionalism, commercial acumen and strategic leadership.