Director of Sales & Marketing

Overview

Commercial Strategy & Revenue Growth

• Develop and implement the hotel's annual sales and marketing strategy aligned with business objectives and budget targets.
• Identify new market opportunities and revenue streams to maximize profitability.
• Drive transient, corporate, leisure, MICE, group and wholesale business segments.
• Collaborate closely with Revenue Management to optimize pricing, distribution and demand strategies.
• Monitor market trends, competitor activity and industry developments to maintain competitive positioning.
• Prepare and manage annual commercial budgets, forecasts and performance reports.

Sales Leadership

• Lead, coach and develop the Sales team to achieve and exceed revenue targets.
• Establish and maintain strong relationships with key corporate accounts, travel agencies, tour operators, DMCs and strategic partners.
• Conduct regular sales calls, client presentations and networking activities.
• Oversee contract negotiations and account management initiatives.
• Ensure effective prospecting and conversion strategies are in place across all market segments.

Marketing & Brand Management

• Develop and execute integrated marketing campaigns that enhance brand visibility and drive business performance.
• Manage digital marketing, social media, public relations, content creation and promotional activities.
• Ensure brand standards and positioning are consistently maintained across all communication channels.
• Work closely with Accor regional marketing teams to maximize brand exposure and campaign effectiveness.
• Oversee website performance, online reputation management and guest engagement strategies.

Business Development & Partnerships

• Identify and cultivate strategic partnerships that support revenue generation and brand growth.
• Represent the property at trade shows, industry events, sales missions and networking functions.
• Build strong relationships within local communities, tourism boards and industry associations.
• Support the development of unique destination experiences that align with the Mantis brand ethos.

Leadership & Team Development

• Foster a high-performance culture focused on collaboration, accountability and continuous improvement.
• Mentor and develop team members through coaching, training and succession planning.
• Promote employee engagement and alignment with company values.
• Drive cross-functional collaboration with Operations, Revenue Management and Finance teams.