Director of Marketing

Overview

Key Responsibilities

Hotel Marketing Strategy & Positioning

• Ensure the hotel s marketing and communications strategy is aligned with the global Sofitel brand vision while being effectively localised to reflect the destination, cultural context and guest profile.
• Act as guardian of the hotel s Cultural Link and positioning framework, ensuring all campaigns, storytelling, partnerships and guest experiences remain aligned with the property s identity and brand narrative.
• Develop and execute annual marketing and communications plans supporting Rooms, Restaurants, Wellness and guest experiences.
• Identify strategic partnerships, collaborations and cultural opportunities that strengthen visibility, guest engagement and brand desirability.

Marketing, Communications & Public Relations

• Lead the hotel s marketing, communications and PR strategy across all guest-facing channels.
• Oversee media relations, campaigns, partnerships, storytelling and brand activations in line with the luxury positioning of Sofitel.
• Build and maintain strong relationships with media, cultural institutions, luxury partners, tourism stakeholders and key industry contacts within Saudi Arabia.
• Manage content direction including photography, videography, editorial storytelling and campaign production, ensuring consistency across all touchpoints.
• Drive local and regional visibility through impactful storytelling and strategic communications.

Social Media & Brand Presence

• Define and oversee the hotel s social media and content strategy to strengthen awareness, engagement and community growth.
• Ensure all digital and social content reflects the luxury standards, aesthetic codes and cultural sensitivities of the brand and destination.
• Identify emerging social trends, creators and content opportunities relevant to the Saudi luxury hospitality landscape.
• Monitor social media and campaign performance to optimise visibility, engagement and brand relevance.

Commercial Performance & Market Intelligence

• Contribute actively to the hotel s commercial strategy and budgeting processes.
• Analyse campaign performance, digital analytics and market intelligence to identify opportunities and optimise ROI.
• Monitor competitor activity, tourism trends and luxury consumer behaviour to support strategic decision-making.