Director of Commercial - Sofitel Jabal Omar Makkah
Role Overview
Reports to the General Manager and leads the hotel’s commercial strategy to grow sustainable revenue, market share, profitability, and brand positioning.
Serves on the Executive Committee and integrates sales, revenue management, marketing, digital and communications, distribution, reservations, and business development.
Works with operations, finance, and regional commercial teams across rooms, restaurants, wellness, meetings and events, and ancillary revenue.
Represents the Sofitel brand while respecting the cultural and religious significance of Makkah.
Key Skills for This Role
Full Job Posting
Role overview
Reports to the General Manager and leads the hotel’s commercial strategy to grow sustainable revenue, market share, profitability, and brand positioning.
Serves on the Executive Committee and integrates sales, revenue management, marketing, digital and communications, distribution, reservations, and business development.
Works with operations, finance, and regional commercial teams across rooms, restaurants, wellness, meetings and events, and ancillary revenue.
Represents the Sofitel brand while respecting the cultural and religious significance of Makkah.
Commercial strategy and sales
- Develop commercial strategy and annual planning, including budgeting, forecasting, business plans, and priorities.
- Identify revenue opportunities; assess markets, competitors, demand, and industry trends; align initiatives with operational and financial objectives.
- Lead sales across corporate, leisure, wholesale, government, luxury travel, groups, and MICE segments.
- Build domestic, regional, and international business; manage key accounts, travel partners, government entities, and tourism stakeholders.
- Drive prospecting, account acquisition, sales missions, client events, and sales performance against KPIs and targets.
Revenue, distribution, and marketing
- Oversee revenue strategy, pricing, inventory, segmentation, demand forecasting, and channel mix to improve RevPAR, ADR, and occupancy.
- Manage distribution across Brand.com, GDS, OTAs, wholesalers, and strategic partners; lead weekly commercial and revenue meetings.
- Lead integrated marketing, digital, communications, brand storytelling, partnerships, PR, campaigns, and luxury brand collaborations.
- Grow digital channels and direct bookings; oversee website performance, booking-engine optimization, conversion, CRM, and guest lifecycle marketing.
- Monitor digital analytics, campaign performance, customer acquisition costs, and commercial returns.
Performance and leadership
- Track revenue, RevPAR, ADR, occupancy, market share, GOP contribution, and channel profitability; analyze market intelligence and competitors.
- Prepare reports for the General Manager, Executive Committee, and regional commercial teams; develop action plans for business gaps and opportunities.
- Advise the General Manager and foster collaboration across commercial, operations, finance, and Talent & Culture teams.
- Lead, coach, and develop the commercial team; establish objectives, promote accountability and innovation, and support succession planning.
- Lead commercial projects for hotel openings, renovations, and strategic initiatives where applicable.
Qualifications
- Bachelor’s degree in hospitality management, business administration, marketing, or a related field.
- At least 10 years of commercial leadership experience within luxury hospitality.
- Experience leading integrated sales, revenue management, and marketing functions.
- Strong understanding of luxury hospitality, distribution, pricing strategy, and revenue optimization.
- Demonstrated ability to deliver sustainable revenue growth and market share improvements.
- Strong financial and commercial acumen, analytical and strategic planning skills, leadership, negotiation, and stakeholder management.
- Experience with an international luxury hotel brand.
- Fluent in English and Arabic.
Company information
Accor describes itself as an inclusive company committed to attracting, recruiting, and promoting diverse talent.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Sofitel
Public Area Attendant
Dubai, UAE
Sofitel Dubai Downtown is seeking a Public Area Attendant to clean and maintain hotel guest and back-of-house public spaces, including restrooms, floors, glass, and outdoor areas. Applicants should have at least one year
Director of Commercial - Sofitel Jabal Omar Makkah
, KSA
Sofitel Jabal Omar Makkah seeks a Director of Commercial to lead an integrated commercial strategy across Sales, Revenue Management, Marketing, Digital, Distribution and Reservations. The role drives revenue growth, mark
Spa Therapist-Female
Madinah, KSA
Sofitel Shahd Al Madinah seeks a Spa Therapist to deliver massages, body treatments, and facials while maintaining hygiene and excellent guest service. The role prepares treatment rooms, advises guests on treatments and
Commis 2
Dubai, UAE
Sofitel Dubai Downtown is seeking a Commis 2 to prepare and cook food, support plating and presentation, and keep the kitchen clean and organized. Candidates should be passionate about food, able to work under pressure a
Junior Income Auditor
Dubai, UAE
Sofitel Dubai The Palm is seeking a junior income auditor to verify hotel revenue, reconcile payments, investigate discrepancies, and support revenue closing and reporting. Candidates need accounting or finance education
Junior Income Auditor
, UAE
Sofitel Dubai The Palm is seeking a junior income auditor to verify hotel revenue, reconcile transactions, and investigate discrepancies. Applicants should have accounting or finance education, basic accounting knowledge
Demi Chef de Partie
, UAE
Sofitel is looking for a Demi Chef de Partie to prepare and serve consistent food for à la carte and/or buffet menus. Candidates should have 1–2 years of relevant hotel experience, especially à la carte, and be able to w
Bartender
Abu Dhabi, UAE
Public Area Attendant
Dubai, UAE
Director of Commercial - Sofitel Jabal Omar Makkah
, KSA
Spa Therapist-Female
Madinah, KSA
Commis 2
Dubai, UAE
Junior Income Auditor
Dubai, UAE
Junior Income Auditor
, UAE
Demi Chef de Partie
, UAE