Director of Commercial

Role overview

Responsibilities

• Lead Revenue Management, Sales, Marketing, and PR; develop strategies for occupancy, ADR, revenue, market share, and profitability.
• Direct pricing, forecasting, budgeting, and revenue optimization; partner with the General Manager and Finance team on commercial and GOP targets.
• Align with regional and brand teams; build the hotel’s luxury lifestyle positioning through partnerships, PR, collaborations, and activations.
• Develop client, ownership, corporate, and industry relationships; pursue business across corporate, government, tourism, and emerging segments.
• Represent the hotel at industry events and trade shows; monitor market trends and commercial performance.
• Lead and develop the commercial team.

Qualifications and experience

• Bachelor’s degree or higher qualification in Marketing, Business Administration, Hospitality Management, or a related field; equivalent professional experience may be considered.
• At least 4 years of hotel or hospitality sales and marketing experience, with experience managing or supervising a sales and/or marketing team.
• Requires commercial operations, sales, revenue generation, customer acquisition, target achievement, and local-market knowledge.
• Requires experience with measurable marketing campaigns and strong revenue management, pricing, forecasting, and optimization knowledge.
• Digital marketing, social media, and online-channel knowledge is an advantage.
• Requires leadership, communication, negotiation, presentation, relationship-management, analytical, and reporting skills.
• Fluent English required; additional languages are an advantage.

Benefits and culture

• Benefits include a full uniform, room discounts, and training opportunities.
• The employer describes an inclusive culture and wellbeing support.