Director of Brand & Communications

Overview

🛠 What You’ll Get Your Hands On

• Strategic Leadership
• Define the long-term communication vision, ensuring alignment with Snoonu’s business strategy and brand ambitions.
• Serve as a trusted advisor to the team on communication priorities, risks, and opportunities.
• Shape Snoonu’s reputation as both a market leader in Qatar and a growing regional brand.

• Corporate & Brand Communication

• Lead the integrated communication strategy, ensuring coherent and impactful storytelling across all consumer and corporate audiences.
• Guard Snoonu’s brand identity, voice, and tone across all touch points.
• Elevate Snoonu’s innovation, partnerships, and community contributions through proactive storytelling.

• Public Relations & Reputation Management

• Build and leverage strong relationships with local, regional, and international media.
• Oversee high-stakes communication moments—major launches, partnerships, crises, and leadership visibility.
• Drive Snoonu’s share of voice and ensure consistent, positive market positioning.

• Influencer & Community Advocacy

• Architect Snoonu’s influencer and ambassador program is an extension of the brand voice.
• Ensure the influencer strategy is aligned with the corporate reputation and delivers a measurable ROI.
• Create scalable, innovative influencer activations that elevate Snoonu’s visibility and relevance.
• Creative Excellence
• Set the vision for creative and content output that is bold, innovative, and market-leading.
• Ensure campaigns and brand assets are culturally resonant, globally benchmarked, and consistent.
• Partner with digital, vertical, and performance marketing to amplify communication impact.

• Social Media Leadership

• Define Snoonu’s social media strategy across Instagram, TikTok, X (Twitter), LinkedIn, Snapchat, Facebook, and emerging platforms.
• Ensure platforms deliver on both brand-building and performance goals, with tailored content strategies per audience.
• Establish governance for tone of voice, posting cadence, and content quality.
• Oversee social listening, ensuring real-time responses to market sentiment and competitive activity.
• Partner with Vertical and Performance Marketing to amplify campaigns through social channels.

• Governance & Measurement

• Establish communication governance frameworks to safeguard brand reputation and streamline approvals.
• Define and own communication KPIs (share of voice, PR value, brand equity index, influencer ROI, engagement).
• Provide the leadership team with strategic insights on market sentiment, risks, and communication effectiveness.

🧙‍♂️ The Magic You Bring

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; Master’s or MBA preferred.
• 7+ years of progressive experience in corporate communications, PR, or brand marketing, with at least 3 years in a senior leadership role.
• Proven track record of building and protecting corporate reputation, managing high-stakes communications, and driving positive media coverage.
• Strong expertise in integrated communications—PR, corporate, social media, influencer marketing, and content production.
• Experience leading large-scale brand and corporate campaigns with measurable impact on awareness, engagement, and reputation.
• Demonstrated ability to navigate crisis communications with confidence and protect brand trust.
• Deep understanding of the Qatari and GCC markets, with the ability to localize global best practices to resonate with local audiences.
• Strong media relations acumen, with established relationships across local, regional, and international outlets.
• Excellent analytical skills with the ability to measure, report, and optimize communication performance (e.g., share of voice, PR value, influencer ROI).
• Strong leadership capabilities, with experience building and managing high-performing communication teams.
• Outstanding communication and interpersonal skills; fluency in English required, Arabic is a plus.

Inside Snoonu’s Universe

The Dream We’re Chasing

The Quest We’re On

👥 Be Customer Obsessed

👨‍💼 It's All About People

Perks & Worklife Magic At Snoonu

Flexible Time Off –

Beyond the Code: Giving Back Matters

Diversity Isn’t Just a Buzzword

Let’s Build the Future Together