Director, Global Integrated Campaign Strategy & Operations

What You’ll Do

What We’re Looking For

Additional Information

For Los Angeles County (unincorporated) Candidates:

Qualifications

• 10+ years of B2B marketing experience, including extensive work in integrated campaign strategy, campaign operations, or marketing operations.
• Proven track record of directly managing, mentoring, and developing teams of senior individual contributors and managers.
• Demonstrated expertise in building and scaling cross-functional operating models within complex, matrixed enterprise organizations.
• Strong fluency across full-funnel analytics, multi-touch attribution, account-based marketing (ABM), and product-led growth (PLG) signals.
• Deep experience establishing SLA handoffs, brief templates, and governance frameworks with peer groups like Product Marketing or Sales.
• Growth-oriented mindset with exceptional executive communication skills and a forward-looking, solution-driven approach to complex problems.
• Additional Information
• 172,000.00 - 236,500.00 USD Annual
• Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
• A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• Prior experience in enterprise SaaS or the construction industry is highly preferred.
• This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Responsibilities

• Lead and develop a high-performing team of Global Campaign Strategists and Campaign Operations Managers to execute audience-centric global campaign strategies.
• Own the global audience strategy and build priority-ranked campaign portfolios for quarterly CMO ratification on the Plan-on-a-Page.
• Drive audience-based influenced pipeline by managing clear stage priorities, customer journeys, and multi-channel asset maps.
• Establish and enforce a reliable handoff process with Product Marketing covering campaign briefs, lead times, and content tiering governance.
• Partner with Field Marketing and regional teams to ensure effective campaign localization and seamless alignment with local sales priorities.
• Collaborate with Analytics and MarTech to track asset efficacy, measure full-funnel performance, and continuously optimize campaign outcomes.
• Oversee content tiering governance to ensure core Tier 1 assets remain high-leverage and aligned with global standards.
• Champion AI-forward workflows and context-layer asset management to accelerate campaign operations and asset governance.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• 10+ years of B2B marketing experience, including extensive work in integrated campaign strategy, campaign operations, or marketing operations.
• Proven track record of directly managing, mentoring, and developing teams of senior individual contributors and managers.
• Demonstrated expertise in building and scaling cross-functional operating models within complex, matrixed enterprise organizations.
• Strong fluency across full-funnel analytics, multi-touch attribution, account-based marketing (ABM), and product-led growth (PLG) signals.
• Deep experience establishing SLA handoffs, brief templates, and governance frameworks with peer groups like Product Marketing or Sales.
• Growth-oriented mindset with exceptional executive communication skills and a forward-looking, solution-driven approach to complex problems.
• Prior experience in enterprise SaaS or the construction industry is highly preferred.
• Base Pay Range:
• 172,000.00 - 236,500.00 USD Annual
• This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
• Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
• A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.