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Director/Digital Native SMBs

etisalat UAE
Dubai, UAE
Full-time
Director
Onsite
Discovered 1 weeks ago
B2B salesTelecomMarket penetrationBusiness customer acquisitionCompetitive strategyDeal acquisition

Full Job Posting

Role overview

The Director leads competitive market acquisition initiatives focused on winning business customers from competitors.

The role targets competitor-dominated areas, shared zones, and Taawon regions to grow customers, revenue, and market share.

Responsibilities

  • Develop strategies to penetrate competitor territories, convert business customers, and prioritize high-value target areas.
  • Lead new-deal acquisition and proactive customer engagement to increase market share and shift customers from competitors.
  • Own acquisition, customer, revenue, and performance targets; track KPIs and measurable results.
  • Establish execution processes, frameworks, governance, reporting, performance tracking, and accountability mechanisms.
  • Coordinate with sales, marketing, and operations to support deal closures and improve customer experience.

Qualifications

  • Strong background in B2B sales, telecom, or competitive market environments.
  • Proven record of market penetration and winning customers from competitors.
  • Strategic mindset, execution capability, and data-driven performance leadership.
  • Excellent stakeholder management and leadership skills.

Success measures and focus

Success measures include business customers acquired, market-share growth, revenue uplift, competitor-account conversion, and execution efficiency.

Key focus areas include competitor acquisition, expansion in competitive and shared territories, and Taawon-driven growth.

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