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Director-Content & Events

CBTS
Remote, USA
Full-time
Senior
Remote
USD 117000-184000 yearly / year
Discovered 1 months ago

Full Job Posting

  • Own and evolve the annual events strategy in partnership with Growth Marketing, aligned to brand narrative, go-to-market priorities, and growth goals
  • Stand up and lead the CBTS/OnX events center of excellence, defining event tiering structures, standardizing tools and processes, and establishing best practices that scale across the team
  • Define the roles of events across the full funnel—from brand awareness to pipeline acceleration and customer expansion
  • Lead, develop, and grow the events team, including direct reports and event contractors, fostering an inclusive, high-performing team culture
  • Bring a business-development mindset to every event – identifying opportunities to maximize the value of our presence beyond the event itself, including coordinating strategic meetings and interactions for business leads in attendance
  • Champion cross-functional collaboration across corporate, partner, and regional marketing teams to deliver events that serve shared business goals
  • Plan and execute events end-to-end, including promotion, storytelling, logistics, and on-site execution
  • Manage event budgets with a rigorous focus on cost-effectiveness, ROI, and investment optimization
  • Own operational processes, timelines, vendors, and agencies
  • Ensure consistent brand presence and high-quality execution across all events
  • Define and track event performance metrics (pipeline impact, ROI, engagement), and build scalable processes for capture, reporting, and optimization
  • Use data and insights to continuously refine strategy and improve program performance
  • Proven experience building and leading B2B events programs, including standing up or maturing an events function or center of excellence
  • Demonstrated people leadership experience—building, managing, and developing event teams
  • Strong strategic mindset paired with deep operational rigor and a bias for execution
  • Experience managing complex, multi-stakeholder events at scale across multiple event types
  • Demonstrated ability to connect events to pipeline and revenue outcomes
  • Excellent project management, communication, and stakeholder management skills
  • Comfort working in a fast-paced, growth-oriented environment with competing priorities
  • Willingness to travel to support key events and on-the-ground execution

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