Direct-Response Creative Strategist (YouTube Ads)
Role Overview
Develop and script direct-response YouTube ads and mini VSLs for competitive e-commerce markets.
Work across multiple large brands; the work is demanding and performance expectations are high.
Key Skills for This Role
Full Job Posting
Role overview
Develop and script direct-response YouTube ads and mini VSLs for competitive e-commerce markets.
Work across multiple large brands; the work is demanding and performance expectations are high.
Responsibilities
- Research markets and develop creative angles.
- Write hooks, mini VSLs, and full ad concepts.
- Iterate creative based on performance data.
- Work with the AI production team, with a fast production and feedback cycle.
- Support multiple brands simultaneously.
Required experience and skills
- At least two years writing direct-response video ads for YouTube or Facebook.
- Understand Eugene Schwartz's awareness stages and apply them to cold traffic.
- Experience scripting hooks, mini VSLs, and full ad concepts.
- Use performance data to shape subsequent creative.
- Have written creatives that ran profitably at scale.
- Be comfortable using AI tools day to day.
Bonus experience
- Experience in compliance-sensitive categories such as supplements or weight loss is a bonus.
- Familiarity with unique mechanism development and RMBC is a bonus.
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